от компании (организации): Wrike в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 10284046 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 6 сентября 2024 года.
Дата обновления вакансии № 10284046 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 1 октября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 10284046 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Director of Digital Marketing (Prague)
Wrike is a work management platform that is transforming the way people work and collaborate. We are focused on top-notch engineering, design, usability and dedicated customer care with a diversified international customer base of 16,000 and growing daily. In 2017, Wrike was named to the Deloitte Fast 500 list of the fastest growing companies in North America for the third straight year.
Our mission is to make teams insanely productive and we're guided by our core values to Grow, Execute and Collaborate. While we’re scaling quickly (over 600 Wrikers across the globe), we work hard to recruit the right teammates who share the same core values, know how to get things done, and add to an awesome culture.
Our headquarters is in Downtown San Jose with several offices in North America and Europe. Wrike has earned best workplace awards such as “Top Workplace” and “Best Places to Work” consecutively and continues to produce and promote the best!
About the Role
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Drive the digital marketing strategy for all segments of our business;
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Responsibility for customer acquisition across mix of digital marketing channels, including paid search, SEO, display advertising, paid social, sponsored content, programmatic media, RTB and 3rd party publishers;
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Ownership of digital acquisition budget including all digital advertising channels;
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Oversee the external publishers and agencies which partner with the company on customer acquisition activities in order to achieve high Return of Investment for such programs;
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Collaborate with analytics and engineering team on building internal tools for managing campaigns, channels, activities in digital marketing;
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Deliver customer acquisition and return on marketing investments targets on a monthly, quarterly, and annual basis by building a robust portfolio of paid Acquisition Marketing channels;
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Build strategy on optimizing Search, Programmatic Display, and Paid Social integrated marketing campaigns to achieve target ROI;
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Build and implement processes and optimization framework which drive paid acquisition KPIs, with balanced budget, risk management and expansion goals;
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Lead daily, weekly, quarterly reporting on customer acquisition activities, including building set of tools and reports for automated reporting;
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Build and manage a team of 4 full-time employees;
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Partner with the Director of F&A to ensure the budget is secured for all the paid activities annually and target ROI is maintained;
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Partner with Content and PMM teams on development of efficient messaging for customer acquisition activities;
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Ownership of non-paid (organic) marketing campaigns, including achieving quarter and annual targets.
About You
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7+ years of digital marketing experience;
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Management experience leading customer acquisition teams;
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Exceptional knowledge of analytical packages;
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Fundamental understanding of attribution models;
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Proven track record of achieving ROI through optimization of large-scale digital marketing campaigns;
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Proven track record of achieving customer acquisition growth more than 40% on a yearly basis;
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Building large scale inbound funnel (more than 10000 monthly acquired leads for the sales team);
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Managing large budgets (more than 1000000 USD / year);
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Optimizing digital marketing efficiency for website with more than 4000000 monthly users;
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Exceptional knowledge of core digital advertising platforms (Google Ads, Bing, Paid Social);
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Fundamental understanding of classic marketing principles and enterprise economics;
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Strong statistical knowledge and skills;
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Ability to automate large scale acquisition campaigns in bulk;
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Ability to work with data in a highly efficient way, including working with scripts and spreadsheet tools;
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Organic, paid and display channel expertise;
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Good oral and written communication skills;
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Ability to multitask and meet deadlines in a fast paced environment without direction or oversight.
Perks & Benefits
- Flexible work schedule;
- Comfortable office with massage chair, shower, kicker and XBox;
- Free office lunches for team members (+ tea, coffee, and snacks);
- Medical and dental care;
- Medical care for family and children;
- Partial compensation for parking;
- English classes in our office (including classes with a native speaker);
- Sports activities (yoga, basketball, volleyball);
- Relocation bonus for candidates moving from other cities;
- Excellent opportunities for professional growth;
- Awesome corporate events that you won't forget.
Откликнуться на эту вакансию: Director of Digital Marketing (Prague)
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