от компании (организации): L'Oreal в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Управление маркетингом"
с заработной платой: по договоренности
Вакансия № 1033852 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 26 июля 2024 года.
Дата обновления вакансии № 1033852 на сайте Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 22 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 1033852 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Brand Manager (Helena rubinstein)
Responsibilities:
- ensures customer and market growth
- works with brand manager to develop marketing and sales objectives and strategies (including sales volume and profit forecasts), plans and budgets.
- considers global brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to:
- formulate marketing and sales objectives ;
- plan and develop programs;
- monitors field information and trends in markets, shares findings on market trends (customers, prices, products and competition) with group brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings.
- maintains competitive library and is the main source of competitive documentation. prepares market trend updates.
- plan and execute launch campaigns in line with the global calendar and guidelines with the focus on tailored events, crm and pr.
- conducts post launch evaluation analysis of major programs.
- identifies cost-saving and value-enhancing opportunities for the brand tool
- promotes and protects brand identity
- ensures that brand image and position are properly maintained in people and materials, in accordance with brand standards.
- represents brand in a professional and positive manner when interacting with staff, customers and business partners .
- monitors for appropriate implementation of brand identity tools.
- manages operational effectiveness
- assists in
- determining discontinuations and price increase recommendations for existing products and price for new products.
- development of forecasts for products and promotional materials and shares with marketing manager for final approval.
- development of year budgets. presents the marketing budget to marketing manager, reviews and revises.
- cooperation with key point of sales and regional team on a daily basis: building local consumer insights understanding, control and improvement of in-store execution.
- creation of launch/promo merchandising dossiers and presentation to the team on a monthly basis (planograms, types of materials, codes, guidelines).
- coordination of production (if needed), delivery and control of merchandising materials delivery to points of sale following the marketing plan and in store promo plan (permanent furniture, slides in light boxes, furniture for launches, furniture for promotion and events), artworks control.
- translation and adaptation of all marketing communication and merchandizing related information.
- interfaces, on an ongoing basis, with all support functions (visual merchandizing, training/education, communications, and forecasting) to:
- discuss and develop new ideas for products, promotional items, creative concepts, packaging, and communications to meet market specific needs;
- communicate marketing initiatives;
- anticipate, identify, and seek resolutions to issues that may arise.
- maintains close contact with training, public relations, and consumer relations on current and upcoming programs to assure proper focus and accurate information.
- maintains contact with key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary.
- improves business processes
- interfaces with sales force and visits stores on a periodic basis. solicits and compiles feedback from field personnel as it relates to proposed programs. reviews complaints and suggestions relative to assigned products. submits a report of findings and conclusions
- performs other duties as assigned if they are not in contradiction with this job description
Откликнуться на эту вакансию: Brand Manager (Helena rubinstein)
Предыдущая вакансия:
Вакансия № 1033850 на должность Кассир от компании Global Staff Resource в городе (населенном пункте) Старая Купавна