от компании (организации): АО L’Or?al в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Продажи"
с заработной платой: по договоренности
Вакансия № 11671005 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 22 сентября 2024 года.
Дата обновления вакансии № 11671005 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 25 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 11671005 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
не требуется
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Digital & E-commerce Manager
Key Responsibilities:
Ecommerce basics
- Create and execute sales plan for eD2C D2C e-commerce online shop - internal e-com shop (KPI: SO / SI).
- Manage website UX & SEO optimization (content, website updates) to increase conversion rate.
- Management of all integrations and implementation of new tool in co-op with agency.
- Manage performance media channels: paid search, paid social, CPA (with optimization for conversion).
- Management of customer care (call-center): reporting, flows and atomization (1st level responsibility: Ecom dedicated questions; KPI: cancellation rate) in co-op with Corp Ecom Manager and marketing, training manager.
- Management of delivery services: management of return rate and courier companies in co-op with L’Oreal customer care and Corp Ecom Manager.
- CRM: management of communication plan (by segment): broadcast and triggers scenarios and loyalty programs in co-op with CRM Manager.
- Reporting and Analytics (monthly overview, weekly operational). Detailed analysis and dashboards. Proposals focused on performance improvements on the basis of analysis.
- Document support and budget planning.
Amations and special projects
- Create animation plan for ecom support based on marketing calendar and ecom & CRM business needs.
- Provide ideas for projects aimed at brand awareness, lead generation and SO growth.
- Lead projects in cooperation with other teams: visualization on site, media-support, newsletters by segment.
- Master awareness media campaigns including targeting, main KPIs, segmentation of messages, analysis and reports. Manage media agencies and co-operate with in-house media trading.
Cooperation
- Build and maintain relations with teams inside business unit of LOreal brands and other internal stakeholders (supply chain, research etc).
- Work with external agencies (CRM and production) to execute projects and to optimize consumer messaging and journey.
Recuirements
- Direct to consumer E-com and Digital Marketing work experience.
- Detail and results-oriented with excellent follow through.
- Ability to multi-task and balance competing priorities and tight deadlines in a fast changing environment.
- Wiliness to question status quo in order to improve current business practices.
- A strategic and creative thinker with proven analytical and problem solving capabilities.
- Ability to interact and communicate with all levels of the organization.
- English - upper-intermediate and higher.
Откликнуться на эту вакансию: Digital & E-commerce Manager
Предыдущая вакансия:
Вакансия № 11671001 на должность Сборщик кухонной мебели от компании ООО Мебельный Сервис в городе (населенном пункте) Москва