от компании (организации): Coca-Cola HBC Russia в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Бренд-менеджмент"
с заработной платой: по договоренности
Вакансия № 11955270 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Среда, 21 августа 2024 года.
Дата обновления вакансии № 11955270 на сайте Работа в Москве и Московской области (МО, Подмосковье): Суббота, 21 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 11955270 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Brand Manager
Juice Branch of Сoca-Cola HBC Russia is looking for energetic Brand Marketing Manager with good experience and entrepreneurial mindset, to drive premium brands in a new developing chilled category.
About the job:
You will develop and execute strategy and initiatives for 2 exiting and innovative brands:
- local brand Rich – it’s an “umbrella” brand and you will be responsible for its chilled portfolio
- and innocent, which is UK brand
Your objective will be to deliver growth and business results, while shaping and developing the new category.
You’d be a part of premium brands team, reporting to Marketing Manager. You will closely work with commercial team, RND, support functions, IMC and experiential team, as well as global innocent partners.
Responsibilities:
- Develops long-term and mid-term vision and brands’ growth strategies to build equity of the brand (love and value) and deliver business results (revenue, profit and market share):
- Identifies growth opportunities across consumers, customers and regions
- Creates right brand portfolio to achieve sustainable competitive advantage and differentiation.
- Drives and delivers innovation agenda – developing new products, sub-lines, etc.
- For Rich chilled: ensures strategy and portfolio fit “mother” brand vision and positioning
- Develops and leads execution of activities within the annual marketing campaigns. Applying precision marketing approach to all marketing campaigns
- Follows brands’ guidelines implementation in all communication elements
- Responsible for brands’ DME creation and controls effectiveness of its using
- Develops a subordinate
- Leads the involvement of all necessary functions
- Regularly tracks brand and business KBIs, suggests and implements corrective actions when relevant
Qualifiers:
- University diploma
- Fluent English
- At least 3 years in brand management preferably in international FMCG
Experience:
- Experience and knowledge of launching new categories/ subcategories
- Experience and knowledge of building premium brands
- Experience and knowledge of portfolio management
- Experience of developing new products
- Experience of leading cross functional projects
- Experience of managing direct reports
- Experience in developing support campaigns, following precision marketing
Profile:
- Proactively seek information of consumer needs and market opportunities, applies both disciplines to drive innovation agenda
- Ability to analyze facts and conceptual information. Identify opportunities and barriers, make well-considered decisions to transform them into compelling business cases
- Strong communication and influential skills to persuade and inspire others, ability to align initiatives among key stake holders
- Strong leadership skills – both people and processes management
- Strong skills of managing cross-functional projects
- Entrepreneurial mindset
- Maturity and confidence to work independently and in complex ambiguous environment and to deal with senior stakeholders
- Willingness to work on all things both big and small, to get things done
- Positive mindset
Откликнуться на эту вакансию: Brand Manager
Предыдущая вакансия:
Вакансия № 11955263 на должность Junior Product Manager от компании БСХ Бытовые Приборы в городе (населенном пункте) Москва