от компании (организации): ООО Хайв Экспо Интернешнл в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 12179431 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 8 августа 2024 года.
Дата обновления вакансии № 12179431 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 12179431 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Head of Digital Marketing
Responsibilities
- Devising strategies to drive engagement with our brands using the most effective & appropriate digital channels.
- Developing and managing digital marketing campaigns based on the agreed product strategies.
- Driving usage and best practice of Hyve’s marketing automation platform, evolving and developing the platform to best fit the business’ goals and requirements, as well as taking a key role in the initial definition, deployment and roll out of the system.
- Use a range of digital techniques and channels to deliver marketing messages to core audiences including display, social media, paid-for search, SEO, programmatic and email.
- Identifying and developing new communication channels as appropriate within our core markets and industry sectors.
- Support the delivery of these campaigns through campaign planning & briefing, copywriting & editing of assets, and ensuring appropriate campaign tracking is in place.
- Managing the Russia digital campaign team – based in Moscow, ensuring all campaigns are managed effectively. According to the Brand strategy and deliver on the agreed objectives.
- Apply global blueprints and best practices on a local level
- Monitoring and reporting all campaign results to the appropriate stakeholders, and working with these stakeholders to develop an optimise these campaigns based on the best performing strategies.
- Generating, editing and managing campaign content & landing pages on all event digital platforms (web, mobile, social) using appropriate content management tools.
- Tracking web traffic, user behaviour and conversion rates and working with the digital design team to ensure our digital platforms are continually optimised.
Experience & Knowledge - Essential
- University degree or equivalent.
- B2B marketing experience.
- Experience of planning, developing and managing multi-channel digital marketing campaigns – at international and local levels.
- Excellent knowledge of using email channels for business communications.
- Strong budget management skills.
- Strong understanding and interest in current online marketing concepts, strategies and best practices.
- Team management experience – preferably within a matrix structure.
- Experience of managing campaigns through marketing automation platforms (Marketo preferable).
- Experience of working with integrated CRM platforms (Salesforce or MS Dynamics preferable).
Skills - Essential
- Excellent communication skills
- Critical thinking and analytical abilities
- Team management and leadership experience
- Creative problem solving skills
- Attention to detail and strong organisational skills
- Ability to meet deadlines and work under pressure
- Strong commercial sense
Откликнуться на эту вакансию: Head of Digital Marketing
Предыдущая вакансия:
Вакансия № 12179428 на должность Менеджер проектов (маркетинг) от компании ЗАО Медиа Грус в городе (населенном пункте) Москва