от компании (организации): EVYAP International Russia в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "PR, маркетинговые коммуникации"
с заработной платой: по договоренности
Вакансия № 12202756 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 1 сентября 2024 года.
Дата обновления вакансии № 12202756 на сайте Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 22 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 12202756 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Category Manager
International company EVYAP RUS of such brands as DURU, ARKO Men, FAX opens a position "Senior Category Manager"
Job Purpose:
- Develop and implement long-term brand vision and brand strategy aiming to maximize the brand equity and financial contribution in line with annual targets and long term goals.
Role:
Direct report to Head of Marketing. Brand Manager in subordination.
Main accountabilities:
- Being the standalone Leader of the brands and drive positive changes to ensure stable and profitable brands growth
- Development and implementation of short and long term strategies driving sustainable business growth
- Development of annual marketing plan in line with brand strategy to achieve financial targets
- Innovation pipeline: Lead initiative development and mid-term (12+months) pipe-line development: product/concept qualification, commercialization of launches.
- Constant searching for opportunities to improve brand performance to provide sustainable brand growth
- Close cooperation with Head Quarter and local team (Sales, Trade Marketing, Supply, Finance) to ensure projects launches on-time and effective on-going brand performance management
- Brand Communication Strategy development and its embody to powerful creative campaigns
- Media Strategy Development to achieve effective reach of consumers
- Building effective relationships with ATL/BTL/PR/Digital/Media agencies: ensures best rates are achieved for the service
- Set objectives and tracking brand performance on regular basis and making corrective actions if needed
- Regularly monitor consumer trends, market dynamics, brand health and competitors performance and proactively come up with actions addressing issue/opportunities
- Coordination of on-going projects with regional teams and managing allocation costs
- Management marketing budget (planning, optimization, control)
- Management of top line and bottom line of brand P&L to deliver business results as planned
- Analyze the ROI of the marketing and trade marketing activities
Requirements:
- Higher education (preferably in Marketing);
- 5+ years of relevant FMCG experience in Marketing (2+ as a Brand Manager);
- Strong Leadership Skills
- Presentation Skills
- Creativity and out of the box thinking
- Strong analytical skills
- Good knowledge of brand marketing and trade marketing basic principles
- Good knowledge of the market, consumer and shopper trends
- Advanced English is a must
- PC - experienced user
Откликнуться на эту вакансию: Senior Category Manager
Предыдущая вакансия:
Вакансия № 12202754 на должность Treasury Specialist / Специалист Казначейства от компании Лаборатория Касперского в городе (населенном пункте) Москва