от компании (организации): iPlace в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Наружная реклама"
с заработной платой: по договоренности
Вакансия № 1251195 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 22 августа 2024 года.
Дата обновления вакансии № 1251195 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 25 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 1251195 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Digital Manager (Omni channel Manager)
Our client, well-known international company is looking for Digital Manager (Omni channel Manager).
CRM responsibility:
Leading & Supporting the realization of widespread CRM activities for the Brand :
- Planning, creation & tracking of Retailer mailings (Emails, Viber, etc);
- Development and evaluation of marketing campaigns to drive frequency & spending (i.e. Mini Campaigns);
- Launch and realization CRM program in Russia (Welcome KIT, best partner…);
- Business intelligence: Build standard tracking & analyze monthly KPI of IPPOS, CRM/POS activities;
- Consumer inside: Define consumer segmentation & profile, develop effective communication to each consumer cluster;
- Regular customer data maintenance (Ippos);
- Coordination of all administrative, operative and technical IPPOS topics with the corresponding departments;
- Close collaboration with TMM & KAM to optimize target setting and realization.
Digital responsibility: Leading & Supporting the realization of all digital initiatives:
- Develop all actions to grow on-line sales;
- E-retail: Continuously secure the realization of news visuals, banners, information; monitor via mystery shopping; realize COOP/Retailer activations/Promotion on line;
- Planning, continuous monitoring, performance measurement and optimization of all digital CRM and e-mail marketing campaigns;
- Web-site maintenance (calendar, local campaign integration, etc);
- Realization of local activities / initiatives on Social media platforms (Facebook, Instagram) ( in process);
- Digital media planning (SEM, display, social media) ( in process);
- e-Commerce platform (TBC): launching, monitoring, support with all updates. Integration of all customer data in the whole CRM database. Dedicated Marketing plan to develop.
Trade Marketing responsibility:
Leading & Supporting the realization of Trade Marketing activities in dedicated clients:
- Development of trade marketing activities to grow new products launches & regular assortment sell out;
- Defining trade-marketing plan & calendars and preparation of presentations;
- Implementation, monitoring and optimization of trade marketing activities;
- Analyze, reporting, sharing results of trade marketing activities vs ranking and sell out;
- Participate in development and implementation of motivation programs to stimulate generic staff and promote sales of the brand at POS;
- Participate in distribution of collateral and promotional materials; orders of POS;
- Support to other activities aimed to promote the brand conducted by the marketing manager;
- Competitor & market analysis: promotions monthly analysis.
Requirements:
- University Degree (Bachelor or Master) in Business administration or similar;
- 2-3 years of relevant professional experience in CRM field & TMM;
- Maintains excellent writing and language skills;
- Analytical skills, Proven data management;
- Team collaboration;
- Excel guru, Microsoft Office, Photoshop is a plus;
- Very strong written and verbal communication skills – Russian & English proficiency is a must;
- Passionate and results driven individual;
- Critical state of mind;
- Forward thinker.
Откликнуться на эту вакансию: Digital Manager (Omni channel Manager)
Предыдущая вакансия:
Вакансия № 1251193 на должность Заведующий производством в столовую (м. Сходненская) от компании ОАО Комбинат питания Школьник в городе (населенном пункте) Москва