от компании (организации): ООО Байерсдорф в городе (населённом пункте): Москва, Россия
в отрасли экономики "Продажи, обслуживание клиентов" → "FMCG, товары народного потребления"
с заработной платой: по договоренности
Вакансия № 14298149 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Суббота, 24 августа 2024 года.
Дата обновления вакансии № 14298149 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 25 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 14298149 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Digital & eCommerce Manager RUSSIA
Responsibilities:
- Planning and conducting successful campaigns from idea to implementation;
- Manage Consumer campaign as well as Doctor’s & Pharmacist communication program;
- Propose & execute plan of work with influencers;
- Web-site management;
- Preparation of consolidated digital calendars, reports, cases and presentations.
- Conversion increase across the whole path to purchases, including analysis of triggers and personalization.
- Develop monthly, quarterly and ad hoc E-commerce plans for inbound and outbound markets to drive direct business and optimize digital marketing investment
- Traffic sources management, post-campaign analysis to drive loyalty and repeat purchases.
- Performance marketing strategy and constant and precise analytical check.
- On-going collaboration with eRetailers to offer a win-win strategy, brand plans customization and leading of industry innovation projects together with customers.
- Develop a communication plan in direct marketing, develop calendar of campaign launches according to general marketing plan;
- Create a content plan for email communication (news, marketing, transactional, promotional emails; SMS);
- Work with CRM, grow the subscriber database by applying new mechanics to acquire new members, reactivation of the current members, segmentation;
- Form and conducts projects on obtaining feedback from customers during online and offline activations;
- Working with analytics tools (Google Analytics, Yandex Metrics) and create report;
- Establish, develop and manage Eucerin presence in all top social media platforms;
- Propose and execute SMM-content plan, grow # of subscribers & their active participation;
- Adapt global assets & prepare local ones for SMM-posts & campaigns;
- Implement E-commerce strategy via SMM (use opportunities of Instagram Shop window, VK-pay).
Requirements
: - 4+ year of digital experience in relevant category (dermacosmetics, pharm, cosmetics);
- Experience of working with media planning – know how to read and evaluate media plan and KPIs;
- Experience of implementation IMCs;
- E-commerce experience (roll-out, maintenance and development, incl. performance marketing scope);
- CRM & SMM experience (both content plan & content itself);
- Experience of work with Google.Analytics, Яндекс.Метрика;
- Result oriented;
- Fluent English.
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