от компании (организации): АО L’Or?al в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Бренд-менеджмент"
с заработной платой: по договоренности
Вакансия № 14701800 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Вторник, 13 августа 2024 года.
Дата обновления вакансии № 14701800 на сайте Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 22 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 14701800 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Brand Business Leader Garnier
Are you a dynamic, curious, and eager to learn individual, career aspiration as a marketer in a fast-paced, diverse and innovative company?
Ready to drive the mass-market category?
If so, you are just the person we seek to hire! In this role, you will contribute to the growth of the brand by orchestrating the launches and push the growth of pillar products using their own product, market, and consumer expertise - Analyze consumer and market insights and competition strategies and make recommendations - Implement new launches, maintain growth in pillar products - Propose and monitor marketing mix strategies - Adapt communication material - Mobilise and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy - Manage the budget and ensure sales forecast accuracy
Responsibilities:
- Deliver brand/ category KPIs: market share growth, value and volume sales, profit, equity scores growth;
- Lead multifunctional work to achieve KPIs: sales, operations, finance, digital, PR, HR, purchasing, etc;
- Partner with sales team: define right in-store support model (listing priorities, planograms, promo-strategy, etc), enable weighted distribution build-up for category and best-sellers, define channel strategy, analyze data and take fast corrective actions;
- Adjust category strategy in a fast-changing business environment: define portfolio, support model, commercial priorities, need in local communication, innovation pipeline, commercial strategy, etc;
- Develop local communication: generate locally relevant insights and in-depth consumer understanding, define relevant local celebrities, negotiate, agree on terms of partnership with them and establish friendly long-lasting relationships between brand and celebrities, top influencers, brief and enable agency for best in class BIG ideas creation, execute local shooting, postproduction with full quality standards of international beauty advertising, qualify communication (LINK test: outstanding), create full Integrated Marketing Campaign (IMC) for big projects: very detailed and interactive digital plan, PR, Print, sampling, influencers;
- Develop the team: train and coach in marketing skills, time effectiveness, project management, communication, etc. Improve team capability and capacity, the effectiveness of team collaboration (within marketing and across functions). Prepare a pipeline of successors. Minimize regretted loss, recruit with team upgrade;
- Agency management (creative, digital): define scope needed for sufficient business growth, align on action plan and resources, ensure agency KPIs are increased, run intermediate and year-end evaluation;
- Collaborate with the international team: ensure Russia's point of view is known and respected, innovation and communication fit country needs, innovation gaps and specific local needs/ insights are clearly defined and communicated, drive the decision on who does what on fixing the gap and lead local action plan
Desired Skills & Experience Preview:
- Relevant experience as Senior or Group Brand Manager;
- Experience with team management;
- Good analytical and presentation skills
Откликнуться на эту вакансию: Brand Business Leader Garnier
Предыдущая вакансия:
Вакансия № 14701798 на должность Старший бренд-менеджер, Borjomi от компании ИДС Боржоми в городе (населенном пункте) Москва