от компании (организации): ООО Бакарди Рус в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Управление маркетингом"
с заработной платой: по договоренности
Вакансия № 16484234 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 22 сентября 2024 года.
Дата обновления вакансии № 16484234 на сайте Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 23 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 16484234 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Brand Manager, Premium white spirits
WHAT DOES A BRAND MANAGER PREMIUM WHITE SPIRITS?
As the EURA Region Brand Manager, you will support the delivery of Brands performance targets in the Region, driving value creation for our company. You will be helping to create the legacy of Premium White Spirits brands and contributing to key decisions that will significantly affect our presence and positioning in the Region. You will contribute to the execution of consumer programs and brand assets in the Region and you will drive effective activation of these across Countries. You will work cross different markets & cultures to deliver winning adaptations of the Global strategies and communications considering the consumer differences, local specifics and limitations (dark markets).
ABOUT YOU
You are passionate and self-motivated to make a positive impact on brands, markets and teams, having fun along the way. You have high ownership behind the brands and projects you lead, drive the agenda and team to results in a positive way. Do not afraid to challenge, ask questions and make changes. Constantly keep consumer in focus trying to get in his shoes to deliver the best in class strategies and activities. You are interested and passionate about working in a multi-cultural region dealing with all the market specifics and its reflection in the brands strategies and activities adaptations and team work experiences, ready to be flexible and open-minded, build the relationships with the local stakeholders to get influence and deliver via others regardless of the reporting line.
YOUR KEY RESPONSIBILITIES WILL BE TO:
Consumer, shopper, and customer understanding
- Builds deep understanding of the local target consumer and shopper groups for PWS Brands in all key Countries within EURA region to inform planning and optimize the deployment of brand assets
- Partners with Region Insights team to design & run simulated tests or market pilots for new consumer programs to maximize their effectiveness and efficiency
Category & brand strategy and activity planning
- Supports development of brand “Core Consumer Growth Challenge” and “Consumer Jobs to be Done” in the Region and participate in activity ideation & development in the annual Integrated Activity Planning (IAP) process
- Recommend the markets allocation of assigned A&P across brand activities in the IAP
- Manages consumer facing elements of the IAP as assigned to them by the Region Category Director and works closely with Region Customer Marketing to support development of shopper-facing activities
- Works closely with Country Brand Managers to manage extension of Region IAP into Country activation plans or manages directly where there is no Country brand management resource
Integrated brand communication
- Contributes to the design & execution of brand assets and consumer programs in the Region as directed by the Category Director and under supervision of the Global Category VP/Director
- Works with Country Brand Managers (as appropriate) to ensure brand assets are appropriately tailored for local activation or works directly with local market where there is no Country brand management resource
- Works with Country Brand Managers (as appropriate) to ensure that all brand content programs and partnerships are activated and commercialized effectively in market
- Provides brand input and partners closely with Region Customer Marketing on execution of selected shopper-facing activities developed in the Region
- Supports the development of brand assets in the Region that are adherent to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice
Business performance management
- Measures and evaluates (M&E) all assigned brand activities plans in place and helps to identify & codify rollout of successful brand growth drivers globally
- Delivers performance targets on brand activities, as set out in the annual M&E plan
- Manages brand A&P budget in order to minimize costs and optimize returns on investment
Creating a winning team
- Supports effective matrix working as a single Category team – from Global to Region to Country
- Fosters close collaboration with Region Customer Marketing throughout brand planning and activation
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
- Brand management experience, including expertise in multiple specialty areas: strategy, digital, innovation, promotion, events
- Industry experience is preferred but not essential
- In-depth understanding of the brand, its position in the markets and its key consumer profiles, to take ownership of brand voice, vision and Consumer Jobs to be Done
- Drive execution with a clear result-oriented behavior, while developing and inspiring the market teams
- Financial savvy to manage P&Ls and efficiently control A&P expenses
- Strong verbal/written storytelling skills and ability to generate meaningful presentations
- Fluent English is required
PERSONAL QUALITIES
- Self-confidence and mental agility that facilitates to work under pressure and to deal with ambiguity
- Creative and innovative thinker and planner with attention to details
- Demonstrates proactivity, a can-do entrepreneurial attitude and the ability to work independently, effectively and deliver targets independent of direct supervision
- Strong interpersonal skills to foster relationships with the cross markets team, key stakeholders and agencies
- Able to multi-task, prioritize and manage time effectively
OUR WAYS OF WORKING
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.
WHO ARE WE?
Bacardi is a family, a company and a brand
A family-owned company full of passionate employees and iconic brands, shaped by our rich history of spirited entrepreneurship.
Bacardi Limited is built on the enduring legacy of a family. Ours is a vibrant, family owned spirits company, nurtured by seven generations of the Bacard? family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacard? Mass? revolutionized the spirits industry by creating the world’s first light-bodied rum.
Since then, our Company has grown to encompass an impressive portfolio of more than 200 brands and labels. These include BACARD?® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top valued and fastest growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST. GERMAIN®, a super-premium elderflower liqueur.
We are focused on building upon our successes by recruiting the best and brightest talent in order to have a well balanced employee population that reflects our diverse society, customers and consumers. Around the globe we employ nearly 6,000 people who are the guardians of a tradition of excellence dating back more than 150 years. Our products are sold in more than 150 markets worldwide by our own companies and third-party distributors, and we operate 27 production facilities – for bottling, distilling and manufacturing – in 16 countries.
Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The Company is headquartered in Hamilton, Bermuda.
Откликнуться на эту вакансию: Brand Manager, Premium white spirits
Предыдущая вакансия:
Вакансия № 16484227 на должность Тракторист от компании Staff One в городе (населенном пункте) Серпухов