от компании (организации): Abbott Laboratories в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Бренд-менеджмент"
с заработной платой: по договоренности
Вакансия № 16841966 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 25 октября 2024 года.
Дата обновления вакансии № 16841966 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 16841966 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Brand/Brand Manager OTC
Brand/Senior Brand Manager OTC
For 130 years Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, minimally invasive medical devices, coronary stents, nutritionals and branded generic medicines. We help people with diabetes effectively manage it without painful finger pricks.
Our company is a strategic investor and supports modern healthcare development. We strive to make quality medicines and innovative medical technologies more accessible to more people in Russia.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Key responsibilities:
Strategic planning
- Develop brand/market strategy (5 years strategy and LRP)
- Develop 1 year marketing plan and 1 year financial plan
- Develop cycle plans and contingency plans
- Perform sales and investments forecasting and budgeting: plan, update and track on monthly basis
- Use monitoring data to feedback and propose strategic planning/tactics
Project Management
- Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
- Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
- Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information
- Ensure timelines are met and financial results are maximized
Monitoring
- Constantly assess effectiveness and ROI of tactical initiatives implementation:
- Measure customer response/effectiveness
- Manage promo expenses and resources mix
- Monitor KPI’s (sales, MS, profitability, price, SFE, , supply)
- Monitor competitive activities and strategies (analyze key market data)
- Get data to feedback and propose strategic planning/tactics adjustments
External customer development
- Identify key customers at each step of patient flow/product value chain (consumers, physicians, KOLs, pharmacistsetc)
- Develop and implement plan to build relationship with key customers and influence them
- Identify opportunities to align brand and customer goals (new business development)
- Optimize customer synergies to develop brand/market advocates
Description of Work:
- Develop and implement short-term and long-term marketing strategies for the product/products under responsibility
- Develop and implement marketing programs to grow product sales, including marketing material production for each sales cycle and marketing plans
- Local creative campaigns development (TV, Digital)
- Monitor product and market performance, identifying critical performance areas and creating programs to address them
- Forecast market and product performance, provide input for Plans/Updates and new product launches
- Reviewing and analyzing results of marketing campaigns
- Coordinating work and leading agencies (Media, Digital)
- Research plans for brands under responsibility development and execution
- Lead effective communication with Global Marketing Team
- Develop training programs for sales force knowledge and skills related to the product
- Build strong relationships with Opinion Leaders
- Monitor monthly sales, inventories and ensure sufficient forecast to cover changing market demands and gaps
Success Profile:
Minimum qualifications
- University degree
- Experience in the pharmaceutical industry, specifically in marketing not less than 2 (depends on the position) years
- Fluent English
- Good command of PC (good knowledge of Excel and Power Point)
Preferred qualifications
- Prior Business Degree or Marketing qualification
- Relevant Commercial PM experience
- Medical or Pharmaceutical Degree
- The job description and the list of requirements for the role are not full.
Откликнуться на эту вакансию: Senior Brand/Brand Manager OTC
Предыдущая вакансия:
Вакансия № 16841964 на должность Товаровед / Кладовщик (Химки, ул. Московская) от компании Подружка, сеть магазинов в городе (населенном пункте) Химки