от компании (организации): SAP в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Системы управления предприятием (ERP)"
с заработной платой: по договоренности
Вакансия № 1973544 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 1 сентября 2024 года.
Дата обновления вакансии № 1973544 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
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Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: SAP Partner & Ecosystem Marketing Manager
BE PART OF SOMETHING INCREDIBLE AND LEAD WITH SAP IN THE GENERAL BUSINESS
The SAP General Business Marketing Team is tasked with dramatically expanding our footprint in this key market. We’re not here just to exist, we are here lead in the markets we focus upon. To do so we are shaking things up a bit. Our cloud solutions deliver unprecedented and indispensable business value to our customers. Our digital go-to-market approach will raise the bar for our industry in terms of how to profitably scale while staying connected with customers and key partners. Not only that, we’re a dedicated, committed and fun group of people who are excited to help define and build the best in class solutions. If you’ve got endless initiative and drive, love data, have got a creative side, and relish the idea of helping to build a truly global business with impact, let’s hear from you!
PURPOSE AND OBJECTIVES
Manage marketing activities supporting SAP’s ecosystem and partners to ensure GPO and Routes performance management indicators are met. To Include: recruitment, marketing enablement, relationship building, and go-to-market enablement. Additionally, focus on marketing ecosystem components such as communities, partners’ communications platforms and online marketplaces integrating them into multi-routes to market programs.
Innovation fuels our plans for extending our core business beyond enterprise applications and business analytics supporting the SAP strategic mission of becoming the Cloud Company powered by SAP HANA. This includes our mobile, in-memory and database technology offerings. As a result, the identification of new routes to market (i.e. tailoring the buying journeys for each customer segment), new channels (high touch and low touch, digital or physical, etc.) and other customer-centric resources within our SAP ecosystem are essential for enabling the routes to communicate, sell and service SAP customers and prospects.
SAP executes a multi-channel and route strategy. This includes direct sales (in collaboration with strategic and service partners), telesales, resellers, and e-commerce channels. Our customers/prospects have the option to use multiple channels (within the different routes offered) and a best-in-class service/buying strategy is a must. SAP Ecosystem and Routes Marketing Job Functions, collaborating with our partners, are responsible for delivering a best-in-class experience accelerating our business growth faster than our competitors.
Research Markets, Customers and Ecosystems:
- Eco-sourced content: perform white space analysis, solution identification, value prop expansions.
- Analyze selling models with the ecosystem/channels (multi-route).
- Analyze ecosystem/channels development models – understand competitive partner programs and opportunities.
EXPECTATIONS AND TASKS
Partner Channel & Ecosystem:
- Collaboration - Proactively engage in extended collaboration with partner/channel management functions and partners.
- Support Strategic Planning - Align with stakeholders, support and develop integrated marketing programs including routes, KPIs, ecosystem offerings, partner recruit and enablement.
- Plan Programs and Campaigns - Design, align, resource, and promote integrated marketing programs and campaigns in support of strategic plans focused on partners/channels.
- Develop Content for Ecosystem & Partner Marketing Positioning - Provide thought leadership, positioning, and messaging, and serve as the evangelist for the overall SAP Partner Marketing strategy.
- Develop Content for Ecosystem/Partner Sourced Offerings – Demonstrate high degree of skill when collaborating with partners and Solution Management/Marketing to create complementary value props, messaging, joint offers, and references to be cascaded into marketing programs and campaigns.
- Field Enablement – Mentor others to create awareness, provide enablement, and select deal support for joint SAP/partner go-to-market programs.
- Develop Content for Partner Recruitment/Enablement – Independently collaborate with Solution Marketing and Integrated Marketing Management to build/enhance SAP content for partner go-to-market enablement and partner-led demand generation.
- Channel Recruitment - Develop programs (marketing contribution) for recruitment, enablement and marketing support for partners.
- Channel Enablement – Actively create awareness, provide go-to-market enablement, generate demand for partners, and provide select marketing support.
SME (Small & Medium Enterprize):
1) Explore possibilities of targeting SME audience by creating SME specific message during other IP and/or Industry specific sponsorship.
2) Integrated Global Digital & Print Media Plan for SME Awareness and DG to maximize the impact in the consideration phase
3) Develop Industry relevant content for SME owners/business utilizing digital and social channels for the entire SME portfolio
Common Activities:
- Revenue Generation - Have a high degree of responsibility for other revenue generation (i.e. sponsorships, co-marketing funding).
- Resources and Vendor Management – Independently manage program budgets/resources (owned, stakeholders’ and/or partner contributed) and vendors required to support program execution.
- Develop Core Assets – Independently develop customer and partner facing assets.
- Execution Support - Execute and support execution of ecosystem/channel marketing efforts.
- Influencer /Analysts support – Drive strategy/interaction with market stakeholders, e.g. analysts, press, and social media.
- Infrastructure - Develop, promote, populate, and operate marketing infrastructures (incl. events, portals, tools, and services) to support ecosystem and routes communications and enablement.
- Measure and Monitor – Expertly assess, analyze, and evaluate to optimize marketing strategies and provide impact information to SAP and partner stakeholders.
Required soft skills
- Strong team-work, continuous-learning orientation and business mind-set, combined with a focus on flawless execution and results
- Accountability for achieving both individual and shared team goals
- The candidate must be a “heavy hitter” with demonstrated capability to create marketing plans and execute these plans to deliver strong results
- Excellent communication and stakeholder management skills, ability to collaborate and communicate effectively with team, peers and management
- Experience working in a cross-functional, international, matrix organization, including understanding of global/regional/country organizational dynamic
- Creativity, enthusiasm and a desire for continuous improvement with „can do“ mentality
- Exceptional content marketing and digital demand generation experience that delivers results
- Executive presence and proven ability to work with executive level (SVP, Partner C-level)
Preferred hard skills
- Audience expertise (line of business) and knowledge about buying behavior and GB Market trends
- Digital demand generation, demand management (direct & indirect) and marketing at scale expertise
- Up-to-date perspectives on current IT trends relevant for the GB market
- While experience in the High Tech sector is preferred, the successful candidate may also come from another industry such as Banking, Retail or Consumer products where use of innovative web and social media strategies were used to impact revenue, transform brand and customer experience
- Fluent in English
WORK EXPERIENCE
- Minimum 4-8 years of marketing experience, with minimum 2-4 years in ecosystem & channel marketing
- Working in a multi-national company
- Experience in marketing to, with, through ecosystem/channel partners
- Multi-route, communities, social media experiences
- Experience in working with partners
- Experience in having been a partner
- Field marketing experience
- Experience in high tech marketing
- Project leadership (medium to large-scaled projects)
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
BA qualification or equivalent preferred
Important note: If you would like your application to be processed faster, pls kidly go to our career website and apply directly. Position ID - 161205.
Откликнуться на эту вакансию: SAP Partner & Ecosystem Marketing Manager
Предыдущая вакансия:
Вакансия № 1973543 на должность Оператор ресепшн в боулинг выходного дня от компании ООО Семеновский Торгово-Строительный Комплекс в городе (населенном пункте) Москва