от компании (организации): Abbott Laboratories в городе (населённом пункте): Москва, Россия
в отрасли экономики "Медицина, фармацевтика" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 20774163 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 15 августа 2024 года.
Дата обновления вакансии № 20774163 на сайте Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 23 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 20774163 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Global Associate Brand Manager Women's Health
Primary Job Function: Define the business/marketing strategy to drive the Women’s Health brand(s) in gynecological indications, implement the marketing plan and tactics assuring the full buy-in of the regions & affiliates leading to commercial success of the assigned product(s) and treatment area.
Location: Basel, Switzerland
Core Job Responsibilities:
- Develop and champion the marketing brand plan designed to further grow Duphaston® in gynecological indications, outperforming key competitors, supporting the overall brand growth above the market. The plan should identify future trends and address all key issues, opportunities and Critical Success Factors.
- Initiate important market insights/ market research to answer key questions posed by the brand focusing on unmet needs and customer experience and utilizing these insights into activation strategy.
- Develop global inspirational goals for the Duphaston gynecological indications and drive the brand positioning, competitive differentiation, and messaging.
- Design, plan and coordinate execution, and monitor key marketing programs for the Duphaston® gynecological indications through portfolio selling approach, and multi-channel execution to engage key customers (HCP/ Pharmacist/ Patient).
- Create global launch plan for Duphaston® gynecological indications, including priorities to ensure alignment and execution of plan, and closely track the implementation at the affiliate level.
- Communicate and align local marketing and sales teams to action the marketing programs. Review, challenge and remediate as needed affiliate marketing plans to ensure that they are within the strategy.
- Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand.
- Create monitoring mechanisms to monitor execution of marketing programs, prepare monthly report for senior management for the Product, performance dashboard, monthly highlights, and other ad-hoc reports and presentation as appropriate.
- Coordinate and drive sharing best practice across regions and affiliates.
Position Accountability/Scope:
- Define and prepare the external communication plan (KOL database/ Congresses/ Symposiums/ CME Trainings/ Masterclasses) in alignment with the brand strategy.
- Collaborate and coordinate the efforts of all global internal stakeholders in supporting the marketing, medical, manufacturing, regulatory and legal product initiatives/ challenges.
- Timely execution of the strategic brand plan (indicators: sales forecasts / prescription share / market share / clear positioning and adoption of messaging by key customers).
- Sales plan of the brand are being managed.
- Improve market (and prescription) share of the brand.
- Monitor the evolution of the environment and assess its potential impact on the business model and forecast in the future (competitor intelligence landscaping, new product launches, new prescription/ treatment guidelines, new pricing situations).
- Timely execution and delivery of promotional material to the affiliates.
- Create/maintain a working environment in which all regional and country stakeholders share common objectives to ensure alignment and excellence in execution.
Candidate profile:
Education:
- University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification.
- Min. 5 years pharmaceutical sales and marketing experience in an affiliate or region, ideally incl. exposure to global project initiatives
- Successful experience in Rx brand management preferably managing Women's Health franchise products
- Experience working on an Emerging Markets scope is an asset
- Languages:
- Fluency in English. Additional languages are a plus (Chinese, Russian, Spanish).
Competencies:
- Working knowledge and expertise in Women's Heath
- Winning mentality, "can-do" attitude, innovative, customer focus and cross-functional team player
- Result-driven, enjoy hands-on work, pragmatic
- Ability to influence cross functions in a matrix organization
- Ability to demonstrate systematic anticipation and planning
- Proactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda/ action plan and then work independently to achieve it
- Professional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results
- Strong communication and interpersonal skills
- Strong analytical and diagnostic skills
- Able to work in a fast-paced and changing environment
- Good project management skills
Откликнуться на эту вакансию: Global Associate Brand Manager Women's Health
Предыдущая вакансия:
Вакансия № 20774158 на должность Специалист группы закупок от компании Cosmos Hotel Group в городе (населенном пункте) Москва