от компании (организации): Tefal в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Бренд-менеджмент"
с заработной платой: по договоренности
Вакансия № 21183836 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 29 июля 2024 года.
Дата обновления вакансии № 21183836 на сайте Работа в Москве и Московской области (МО, Подмосковье): Суббота, 21 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 21183836 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Content Group Manager
Responsibilities:
- Be the guardian of our multi brands strategy, with very specific identity / maturity / target audience / challenges on each of our brands
- Ensure smooth coordination between all stakeholders of consumer & shopper interactions ? brainstorming with product team, media team, offline team and marketing director as core contacts
- Managing the team – 3 persons => coach them to permanently grow their added value
CONTENT EXCELLENCE
- Lead the TOP PRIORITY content project to improve creation efficiency and speed, coordinating all stakeholders
- Co-lead the brainstorming on: product selling story, claim, hierarchy of key benefits, with deep dive in wording, to ensure clear trade up in our range, and competitiveness vs other brands
- Ensure local content creation when headquarter assets are not adapted: video, pictures… for owned & paid communication, and even retailers’ assets (promo content)
- Permanently work with agencies to adapt and localize landing pages, banners, OLV, rich content in product cards…
- Working with analytics tools and content KPI to continuously strive for improvement, including retailer content in close collaboration with ecom
CRM
- Define and build CRM strategy for all our brands with dedicated approach (mission, ambition, interaction timeframe scheme, content calendar…)
- Collaborate with local top management to define midterm macro vision of CRM
- Reinforce brand love and NPS through engagement, exclusive services for high loyalty
- Strong data analytic approach of KPI and A/B tests as we are still in learning phase
- Meet CRM sales and data collection KPI with permanent coordination with DTC online and offline (our shop network), to build omni-channel CRM
- Implement test & learn and out of the box initiatives to continue to be one of worldwide CRM best practices country in our company
- Coordinate all CRM tools, reporting and conference with headquarter and be active in international CRM community
SOCIAL MEDIA & COMMUNITIES
- Define our midterm vision on social media for each brand depending on the business strategy and maturity
- Build concrete action plan to reinforce social media lever, currently underused in our company, and define process / agency scheme
- Participate to out of the box consumer interaction approach for disruptive innovations based on communities (recipe sharing, word of mouth, peer to peer…)
Requirements:
- Higher education;
- At least 5 years of branding experience, preferably with content creation / creative part, CRM, selling story and brand positioning
- Deep understanding of digital tools, such as Google Analytics, SEO, web-form and interface CMS
- English - Advanced
- Excellent management skills, be initiative, fast and proactive.
- In love with agile, adaptive, collaborative & entrepreneur approach
- Consumer centric with deep understanding of insights, triggers / barriers
- Product in depth interest & innovation passion
- Hard working mindset
- Leadership and constructive influence
We offer:
- Work in an international company that occupies a leading position in the market
- Competitive salary level
- Additional medical insurance, life insurance
- Compensation for food expenses
- Opportunities for professional and career development
Откликнуться на эту вакансию: Content Group Manager
Предыдущая вакансия:
Вакансия № 21183834 на должность Фармацевт / Провизор / Консультант в аптеку (г. Люберцы) от компании Столетник аптечная сеть в городе (населенном пункте) Томилино