от компании (организации): Big Heads в городе (населённом пункте): Москва, Россия
в отрасли экономики "Медицина, фармацевтика" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 21473719 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 31 октября 2024 года.
Дата обновления вакансии № 21473719 на сайте Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 10 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 21473719 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: OmniChannel Manager in Pharmaceutical Company
Our client (western, fast growing pharmaceutical company) is looking for ambitious, smart and high potential candidate for the position of OmniChannel Marketing Manager.
Key Responsibilities for this role:
- Shape the omnichannel customer engagement Vision and Ambition (with strong digital focus)
- Collaborate with internal and external stakeholders, vendors for cross-functional digital projects execution, ensuring customer needs and business priorities are in the center of digital strategy
- Define and maintain priority business processes (e.g. HCP & patients multichannel campaigns planning and execution, CLM & CMS management)
- Create digital content for relevant channels and platforms in line with company procedures, channels specifics, customer insights, business needs and relevant medical information
- Research digital marketing best practices and toolsets to identify new opportunities for the company
- Manage full content lifecycle properties including planning & creation, publishing and decommissioning in line with company strategy, processes, channels specifics, customer insights, business needs and relevant medical information
- Work with Brand Teams to ensure optimal use of online channels to reach and engage customers; proactively makes recommendations on how to improve performance through analytics, insights and research
- Ensure successful implementation of omnichannel marketing initiatives alongside the customer journey touchpoints within organization
- Lead campaign reporting, create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics.
Minimum Requirements:
- University degree in a scientific, business or economics-related field
- Minimum 2 years’ experience in the pharmaceutical industry, experienced digital communications / marketing roles are preferred
- English upper-intermediate or higher
- Understanding of legal and ethical issues related work with Rx products in Russia
- Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. google analytics, etc
- Knowledge of digital techniques and platforms, e.g. 3rd party sponsorship, SEM/SEO, email marketing, social media, e-detailing, mobile, apps.
- Analytical skills
- Understanding of Multi-Channel integration and Marketing automation.
Additional Qualifications:
- Project management including multiple-stakeholder, budget, human resources and vendors management
- Deep knowledge of functions roles and related operations/processes specific to Pharma
- Extensive knowledge of operations/processes critical to Omnichannel Marketing in Pharma (Close Loop Marketing, Customer Engagement Orchestration, Brand Planning, Multichannel plan development)
- Ability to design, plan & deliver multichannel / digital marketing campaigns including measuring & reporting on campaign analytics & KPIs
- Master channels that can be enabled to elevate customer engagement including, but not limited to, web/digital design & UX principles, website development and content management, email marketing campaigns and campaign management system(s), remote interactions tools
Company ready to offer:
- Competitive salary
- Good working environment with a friendly and highly professional team
- Professional development possibilities in an international atmosphere,
- Long-term employment
- Medical and life insurance
- Comfortable office in the center of Moscow.
Откликнуться на эту вакансию: OmniChannel Manager in Pharmaceutical Company
Предыдущая вакансия:
Вакансия № 21473718 на должность Швея-лаборант от компании Консул Медиа в городе (населенном пункте) Москва