от компании (организации): H&M в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Исследования рынка"
с заработной платой: по договоренности
Вакансия № 21730870 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Суббота, 5 октября 2024 года.
Дата обновления вакансии № 21730870 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 21730870 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Customer Insight & Engagement Manager
Customer Insight & Engagement Manager to H&M Omni Sales Team Region Russia
Customer Activation & Marketing, a new unit within H&M Region Russia focusing on driving omni sled performance by activating the customer in all sales and media channels is a kea part in establishing our future organization.
As Regional Customer Insight & Engagement Manager within Customer Activation & Marketing you lead, manage and organize the Insights & Customer Engagement team in accordance with H&M values, standards, policies and procedures. Together with your team you will drive omni-sales & profit, fuel the growth of our customer base and ensure the strength of H&M brand.
On this Journey we’re all working together to create the best omni customer offer and as Regional Customer Insight & Engagement Manager you contribute to added customer value, a strong brand and increased sakes. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.
Location: Moscow, Russia
Job type: Full time
Report: Regional Head of Customer Activation & Marketing
Contract type: ILE+ (extended International Local Employment where accommodation is covered by host country)
Key responsibilities include:
- Lead your team of different types of CRM
- Create conditions to enable strong performance, collaboration and deliverables of the full team
- As a part of the regional Omni Sales Team you will be co-leading in setting new standards and way of working
- Understand and drive the global strategies, plans and frameworks and make them relevant to regional conditions
- Drive Customer and Brand target goals process with team
- Support teams in strategic projects and decisions with analysis, insights and recommendations
- Build a solid understanding of the customer groups in the region e.g., market penetration, perception of brand, shopping experiences and assortment. Identify challenges, growth opportunities, competition - and suggest strategies and actions in region and to central functions to grow
- With team and commercial stakeholders in region - build an omni growth customer activation and communication plan per key customer group to be leveraged in commercial plans, cross touchpoints, in media channels and in Member program
- Leverage global insight packages and be proactive in building the regional/local customer insight and research where there is a local need for deeper customer understanding
- Drive initiatives to improve ways of working, processes, tools and efficiency cross teams in region and sales markets connected to customer insights, test and learn, customer centricity
- With team – actively drive customer experience improvements in the region cross touchpoints
- Leverage customer centric follow-up reports and systems usage in own team and cross-region such as Customer & Loyalty reports, Chattermill, NPS/CX tools, Brand Tracker etc.
Qualifications:
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.
In addition to your personality, we see that you have:
- Marketing or Economics degree, Project Management certified or equivalent
- More than 5 years’ experience from similar managing roles
- An experienced customer insights and commercial manager that has a proven track record of creating customer centric results, positive brand preference & customer base movements
- Analytical and ability to build strategies and action plans to meet goals
- Knowledge of disciplines within customer research, data analytics/reporting, marketing and communications
- Great pedagogical and inspirational communication skills
- Meriting with competence within digital/tech and omni ways of working
- Great ability to build a high performing team of highly skilled specialists with collaborative spirit
- Ability to lead and align stakeholders in other teams to drive end results
- Customer-centric, creative approach and ability to deliver omni channel solutions
- Capacity to manage multiple projects and deliverables simultaneously, experience from project leading
- Excellent communication skills, including fluent written and spoken English.
- Knowledge of setting and following up KPI’s and budgets to demonstrate return of investment
Откликнуться на эту вакансию: Customer Insight & Engagement Manager
Предыдущая вакансия:
Вакансия № 21730866 на должность Product Designer от компании CoMagic.dev в городе (населенном пункте) Москва