от компании (организации): Tefal в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "PR, маркетинговые коммуникации"
с заработной платой: по договоренности
Вакансия № 23121351 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 17 октября 2024 года.
Дата обновления вакансии № 23121351 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 13 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 23121351 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Head of marketing communication & content
RESPONSIBILITIES:
- Be responsible for all Media (offline & digital), CRM, Online Reputation management activities & Content creation for brands presented on Russian market
- Define strategy for all Marketing communications, Content creation and distribution process. Align strategy vision with all involved departments and bring it to life
- Help business to unite strategic priorities on cross-functional level, formulate communications plan based on it and transfer to the team as clear working pipeline
- Manage team of 10+ marketing professionals and 30+ ORM specialist
- Manage >1 bRUR media budget, media planning in full media mix (TVC, OLV, digital campaigns) with ROAS oriented approach
- Get insights from brand health analytics and deliver them to different business units
- Lead content strategy & process for cross-functional collaboration (Product marketing, Media, eCommerce, CRM, ORM, Content)
- Optimization of all content phases: production, localization, storage, distribution & tracking
- Content tools eco-system management (PIM system, Media database, syndication & parsing): localization of global solutions + tender local ones (24TTL, Sellematics, Profitero, FlixMedia)
- Collaboration with HQ as driver market for international projects
- Be responsible for influence management (direct ambassadors & collaboration with influence agencies, cpa/barter etc)
- Coordinate business, category, trend & creative insights for efficient content production
- Ensure CRM activities efficiency – grow data base, customer engagement and sales
- Define strategy for Online reputation team in line with business demand
- Be a key contributor of digital transformation and excellence
REQUIREMENTS:
- Higher education;
- At least 5 years of managing big marketing teams experience, with must have expertise in digital/ecom
- Ability to form strategy vision and concept and to build system of influence to bring the vision to life
- Deep experience in marketing communications, media and content is a plus
- English - Advanced
- Excellent management skills, be initiative, fast and proactive.
- In love with agile, collaborative & entrepreneur approach
- Hard working mindset
- Experience in working with headquarter and ability to create selling stories on top level is a plus
- Leadership and constructive influence to stretch agencies and internal stakeholders
WE OFFER:
- Work in an international company that occupies a leading position in the market
- Competitive salary level
- Additional medical insurance, life insurance
- Compensation for food expenses
- Opportunities for professional and career development
Откликнуться на эту вакансию: Head of marketing communication & content
Предыдущая вакансия:
Вакансия № 23121335 на должность Специалист по работе с репутацией от компании XWAY в городе (населенном пункте) Москва