от компании (организации): Лаборатория Касперского в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Управление маркетингом"
с заработной платой: по договоренности
Вакансия № 23842711 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 8 августа 2024 года.
Дата обновления вакансии № 23842711 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 25 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 23842711 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Content Strategy Manager
Kaspersky team is looking for a Content Strategy Team Lead, who will play a crucial role in identifying opportunities for improvement across media campaign, websites, blogs, email, and in product messaging.
We are looking for a talented content strategist with exceptional skills in strategy, communication, and content planning to collaborate with a variety of teams to create a consistent and unified message and content strategy for every touchpoint and channel for our global business. Ultimately we aim to ensure that we are putting the right content in front of the right audience at the right time.
You will collaborate with marketing, SEO, media and social teams to identify content gaps and devise a plan to resolve any shortcomings. Additionally you will work closely with the research, design, and conversion optimisation teams to create engaging and compelling content that converts.
As a team lead, you will be responsible for managing 3 content strategists and developing new ways of working to enhance collaboration and efficiency.
This role sits within a newly formed Customer Experience Optimization team designed to craft improvements and solutions based on a deep understanding of customer needs and motivations. This team supports operations in more than 25 markets and covers consumer, business, and enterprise product and service offerings.
Main responsibilities:
- Collaborate with SEO, Brand, Marketing, and UX specialists to identify clear content goals and how to measure them;
- Conduct content audits and gap analyses to synthesize findings into recommendations, tests, and actionable next steps;
- Develop a strategic plan to ensure consistency in messaging from first point of contact through to renewal – covering PPC, landing pages, websites, in product messaging, emails;
- Embrace being part of a cross functional customer centric team devoted to empowering the business to make good decision;
- Interpret research findings to understand customer needs and motivation and develop content to speak to these;
- Create a content development plan (including documentation, tracking, production management) and an editorial calendar based on strategic goals, business priorities, product launches, and other events;
- Write project briefs for in-house copywriters, designers, and developers to complete work that aligns with your content strategy goals and vision;
- Help define site mapping, user pathways, and information architecture, in collaboration with SEO, design, and others;
- Work with analytics and research teams to measure content performance;
- Provide content variations with specific performance measure for a/b testing;
- Manage, guide and mentor a growing content strategy team;
Main requirements:
- 5 or more years of user experience design experience for websites, software UI, mobile websites, apps – leveraging emerging technologies;
- Experience with developing KPIs, dashboards and benchmark reports to measure content engagement success;
- Fundamental understanding of Neuroscience, behavioural economics, and psychological persuasion as applied to web experiences;
- Be metrics-driven, with a relentless focus on user experience and increasing site visits, search rankings and ROI;
- Demonstrable track record of defining and executing highly effective content marketing programs;
- Excellent storytelling, written and verbal communication skills;
- Be a creative thinker with the ability to work under tight deadlines;
- Ability to analyse data and research to drive user understanding and use this knowledge to develop content strategy;
- Operate at both strategic and tactical levels;
- Engage with and educate stakeholders to explain content strategy decisions;
- Familiarity with component based design;
- Knowledge of conversion testing techniques;
- Knowledge of UX research methodologies;
- Understanding of project management practices;
- Copywriting skills;
- Bachelor’s or Master’s degree in marketing, journalism, English, communications or a related field.
Откликнуться на эту вакансию: Content Strategy Manager
Предыдущая вакансия:
Вакансия № 23842697 на должность Оператор листогиба от компании ИП Шнырь Лев Самуилович в городе (населенном пункте) Дмитров