от компании (организации): Syngenta в городе (населённом пункте): Москва, Россия
в отрасли экономики "Производство, сельское хозяйство" → "Сельхозпроизводство"
с заработной платой: по договоренности
Вакансия № 26754678 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Вторник, 3 сентября 2024 года.
Дата обновления вакансии № 26754678 на сайте Работа в Москве и Московской области (МО, Подмосковье): Пятница, 20 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 26754678 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Marketing Manager Seedcare Hybrid & Soybean Crops
Purpose
- Convert the Global DFC DC strategies and the BU Strategic House into comprehensive 5Y SMS marketing plans for Hybrid and Soybean crops
- Strategic planning for Crop within CU
- Drive succesfull New Product Introductions (NPI’s) and brand repositioning
- Product management for assigned crops and products – building strong and impactful product positioning based on deep market understanding
- Crop sales campaigns planning & execution to create brand awaranes within target customers and ensure commercial effeciency
- Form and sustain close partnership with the EAME Marketing and CPD to drive effective ways of working with BU Marketing and Regional counterparts
Strategy
- Adapt Territory Portfolio strategies, develop and align with stakeholders on CU level the 5Y Strategic plan
- Develop market and grower segmentation & competitive analysis
- Understand market drivers, dynamic, and competitive landscape through effective consolidation of insights from Regions and market reviews and research
- Prepare market & sales forecast, Crop Allocation tables, enter data into SmartPlan
(confirmed by Portfolio Manager) - Provide input into annual budget preparation and hence setting campaign objectives for the crop
- Input 5Y forecast into I-Plan, keep data credible and updated on annual base
Portfolio
- Own SMS’s portfolio decisions for the BU, manage and allocate A&P (all 4Ps) spent and communication strategy
- Overall responsibility for Portfolio %GP and %MS, price poritioning, value and transactional pricing, price/ volume trade-off
- Provide product knowledge to Regional Marketing, Sales, Technical Support streams (seminars, events, etc.)
- Adapt product & portfolio positioning at regional level, identify portfolio gaps and potential solutions to address grower needs and support new product launches based on deep market analisis and understanding of grower needs
- Product portfolio PLCM after the product launch and introdcution
New Product Introductions (NPI’s) and brand repositioning
- Create actionable BU Launch Plan supported by robust Brand Plan, Technical Launch Plan and adopted Global brand models/ brand books
- Manage NPI procedure (AGI codes, labels, forecast, etc.) and cross-functional cooperation to ensure product availability on time
- Work with Pricing Manager to maximize profitable market share gain applying value pricing and KBF study analysis
- Be accountable for the quality and integrity of the product information on the label and in the Syngenta systems
- Collaborate with Technical Expert and MarCom Manager on RTB collecting, promotion and communication strategy building to achieve targeted sales plateu
- Arrange post-launch analysis and integrate required adjustments into follow up Plan
Campaign Management
- Plan, develop & manage campaigns on national & regional level (develop 3y plan of campaigns)
- Define target audience for each campaign. Work out precise plan of marketing activities
- Develop MarCom plans, promotion and GPO/solutions focused on growers’ lifecycle and key touchpoints rather then just product management
- Conduct on-seasonal KPI tracking/monitoring with results sharing at BU/Regional levels and enhanced post-campaign analysis
- Participate in internal meetings & trainings with Sales & Marketing teams.
- Participate in grower & influencer related meetings, seminars, etc.
- Coordinate activity of different teams (sales, marketing services, technical marketing, territory marketing) to ensure timely and proper campaign implementation.
- Conduct on-seasonal KPI tracking/monitoring with results sharing at BU/Regional levels and enhanced post-campaign analysis
- Participate in sales objectives definition
- Allocate and manage A&P/Loyalty budget
Qualifications
- Min 3 years of experience in Sales and marketing in agro business
- Knowledge and min 2 years of experience in product management
- Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
- Degree in Agriculture
- Deep Market knowledge within agro industry
- Deep knowledge of brand management and marketing
- Budgeting
- Technical products knowledge
- Understanding of agricultural market, customer needs and trends
- Understanding of key stages and principles of product life cycle
- Understanding of the seed industry, crop protection, Seedcare and on-farm activities
- Analytical and project management skills
- Developed people management skills
- Marketing Planning & Forecasting
- Customer insight & engagement strategy
- Creating value propositions
- Campaign management
- Clients segmentation
- Verbal and written English (upper intermediate level)
- Value based selling
- Customer engagement
- Engage and inspire
- Focus on customers
- Collaboration
- Execution & results orientation
- Planning
- Lead & manage change
- Creativity & innovation
We offer
- A competitive salary/compensation and bonus opportunities
- Voluntary medical insurance
- Meal allowance
- Regular professional trainings
- Extended paid vacation (35 calendar days per year), employee assistance program
- Opportunities for career development within the company
Откликнуться на эту вакансию: Marketing Manager Seedcare Hybrid & Soybean Crops
Предыдущая вакансия:
Вакансия № 26754672 на должность Специалист по взысканию задолженностей от компании ООО НемерЛогистик в городе (населенном пункте) Москва