от компании (организации): adidas, Центральный офис в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Бренд-менеджмент"
с заработной платой: по договоренности
Вакансия № 2786780 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Вторник, 20 августа 2024 года.
Дата обновления вакансии № 2786780 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 25 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 2786780 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Leading Paid Search specialist (e-com)
We are looking for a Leading Specialist Performance Marketing to join the Moscow based eCommerce Online Marketing team, responsible for optimising our paid search, paid social and retargeting activities. You will fully support and drive the channel objectives to drive high quality traffic to the RU web shop to accelerate revenue growth. In addition to paid search, you will be responsible for our Feeds used to drive paid media channels (for example, for Google Shopping, Yandex.Market, dynamic remarketing, paid social, etc.) You will also automatically become a senior member of our global eCommerce Online Marketing community and are expected to contribute to our global best practices guidelines and standards. With a primary focus on eCommerce revenue, you will also connect with Brand Marketing colleagues to exploit all paid search and paid social opportunities fully in RU
Responsibilities:
- Devise and implement the eCommerce paid search strategy for adidas RU
- Accountable for the phasing and deployment of a multi-million RUB paid traffic budget
- Manage day-to-day paid search operations to meet KPIs and customer acquisition goals: including Google & Yandex, Google Shopping, Yandex.Market and the Google Display Network & YDN.
- Create and manage high performance paid social strategy across major social networks in Russia with direct & priority access to newest tools for advertisers, including VK, OK, MyTarget, FB, Instagram, Twitter.
- Responsible for top and bottom line growth of our paid search and paid social programme to achieve sales, ROI and total contribution goals.
- Communicate with vendors account managers to meet agreed targets
- Manage our Online Marketing product feed used to power feeds based media channels
- Work cross-functionally with Merchandising, Online Marketing (all channels, including SEO), Analytics and Marketing Activations teams to create synergies and explore and exploit opportunities.
- Drive testing, reporting, optimisation and analysis on paid performance to identify key levers and opportunities for improvements.
- Monitor paid search, paid social and feeds marketing trends, best practices, technologies and techniques and implement new features where possible.
- Work with the RU SEO Manager to find efficiencies within the overarching search channel.
- KPIs: paid traffic revenue and cost of sale targets
Knowledge, Skills and Abilities: - Bachelor or Masters degree required
- With minimum 2-3 years hands-on paid search experience (either agency or client side)
- Upper-intermediate level of English
- Experience with web analytics platforms (e.g. Google Analytics & Adobe Analytics)
- Awareness of and interest in other online marketing/paid media channels. Understanding of attribution modelling would be beneficial.
- Strong time management, organizational and prioritization skills
- Diligence, accuracy, attention to detail and a strong work ethic
- Strong quantitative and qualitative analytical skills
- Advanced computer skills, proven experience in Excel
Conditions:
- Annual bonuses;
- Life insurance;
- Discount on company's goods;
- Meal compensation;
- Sport compensation;
- Office transfer from m.Krilatskoe, 1905 goda.
Откликнуться на эту вакансию: Leading Paid Search specialist (e-com)
Предыдущая вакансия:
Вакансия № 2786779 на должность Инженер по продажам металлорежущего инструмента и оборудования от компании «АНТ» ГРУППА КОМПАНИЙ в городе (населенном пункте) Домодедово