от компании (организации): Abbott Laboratories в городе (населённом пункте): Москва, Россия
в отрасли экономики "Искусство, развлечения, масс-медиа" → "Пресса"
с заработной платой: по договоренности
Вакансия № 28405780 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Дата обновления вакансии № 28405780 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 28405780 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Digital Manager
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Dedicated to making the world a healthier place, our pharmaceuticals business brings trusted brands to broader populations in developing countries around the world. We offer a growing portfolio of high-quality, trusted medicines.
We are now looking for Digital Manager.
What You’ll Do:
- Plan and execute all digital (web, SEO/SEM, APPs, display) projects/activities for OTC and RX products:
- Company-owned portal development for healthcare professionals (HCPs)
- Development of company-owned disease awareness portals
- Execution of other online projects for HCPs and patients
- Development and maintenance of products’ websites
- Full-scope Digital promotion of OTC brands
- Applications (HCPs-oriented and patients-oriented)
- Manage the team of two Digital specialists involved in all digital-related activities in the company
- Collaborate with internal teams to create and optimize digital plans within A&P budget and manage their further execution
- Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs, ROI)
- Identify trends and insights, and optimize spend and performance on the digital projects
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage internal clients’ expectations with regular reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis
- Identify and manage projects’ potential risks and maintain projects’ plans
- Develop and maintain effective relationships with key stakeholders
- Analyze feedback from the client, senior team members, contractors, account and sales teams and other key stakeholders and adjust accordingly digital marketing campaigns or other digital projects
- Develop websites’ traffic plans and create goals and benchmarks to meet the target
- Generate monthly reports on digital campaign’s performance in collaboration with agencies
- Collaborate with advertising and media agencies
- Develop, evaluate and oversee the implementation of A/B and usability testing for digital assets
Key Requirements:
- Proven working experience in digital marketing not less than 5 years, preferably in both DTC promotion and Rx promotion
- Demonstrable experience leading and managing full-cycle digital projects
- Ability to set up processes and clear targets for the direct reports and/or projects’ participants. People-management experience is a plus
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g. Yandex Metrica and other tools which left Russia)
- Working knowledge of ad serving tools (e.g., Adriver)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Upper Intermediate and higher English level
Откликнуться на эту вакансию: Digital Manager
Предыдущая вакансия:
Вакансия № 28405779 на должность Специалист по закупкам от компании ООО ФБГНУ ВНИИТеК в городе (населенном пункте) Видное