от компании (организации): Филатова Нина в городе (населённом пункте): Москва, Россия
в отрасли экономики "Медицина, фармацевтика" → "Оптика"
с заработной платой: от 200000 до 230000 руб.
Вакансия № 286614 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 15 сентября 2024 года.
Дата обновления вакансии № 286614 на сайте Работа в Москве и Московской области (МО, Подмосковье): Суббота, 21 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 286614 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Brand Manager
We are looking for Product Manager to join legendary optical brand Nikon producing high tech glass lenses.
The successful candidate will take the responsibility for:
Product / Brand Management
- Partner and collaborate with sales department to develop go-to- market strategy antactics , build distribution and develop product business within the territory and accounts
- Plan, implement and execute best in class in-store tactics and strategies via sales people and account managers
- Direct involvement and accountability for building brand equity, driving profitable growth and market share gain, influencing product development and innovation,
- forecasting and communication. Collaborate with central marketing team effectively
- Design best in class POS materials and demo tools to ensure great visibility and performance of the brand in stores
- Plan and implement new product launches
Consumer and Market Knowledge
- Increase engagement, loyalty and awareness across the consumer market by identifying and understanding key trends , buying behavior ,building consumer communications to drive consumer off-take
- Work with agencies to ensure effective communication via TV, Digital and other media
- Manage market insight research to leverage on quantitative and qualitative data and
- transform into relevant business insights and view
- Drive consumer promotional programs to boost market share
ECP, Retail and Shopper Experience
- Collaborate with customers and sales force to build expertise in shopper needs, optical retail, ECP needs, business models and segmentation
- Design trade promotional activities , build in-store execution with POSM and demotools
- Drive ECP recommendation and high support to patients
- Understand in-store staff behavior via mystery shopper and personal visits
Trade and Channel Marketing
- Support sales force and Key account management with brand / promo knowledge, selling aids, messaging
- Continuously improve the understanding of the consumer and the commercial network/channel
- Propose targeted marketing plan to customer and to commercial networks in terms of specific products, brands or services and provide differentiated marketing campaigns
- Support CRM usage
Professional Relationship Management
- Target the “four Ps” in proposals (product, price, place, promotion)
- Communicate about scientific knowledge and product innovation to improve understanding and support
- Knowledge and training of all technical aspects of Spectacular lenses
Marketing Operations and Fulfillment
- Follow the marketing processes
- In partnership with marketing leadership, identify, assess, select and manage marketing agencies and technology solutions
- Manage and control marketing budget
- Provide design services, marketing asset management, and financial documentprocessing
Please apply if you have:
- Minimum of 3 years as Product manager and 5 years in Marketing
- Experience in setting a business goals and building brand plansthrough integrated marketing services/ communication
- Experience in digital marketing (i.e. social media, e-commerce,analytics, online) is required
- Good in business presentation and analytics
- Matrix environment and cross functional teams experience
- Successful partnership with R&D or New Product / Category management
- Proven success in developing agency partnerships to build long term brand health and business
- Demonstrated financial acumen in making effective business analysis and decisions
- Experience in taking insight and using it to drive informed business decisions Consumer and market knowledge
- Shopper experience
- Product and brand management
- Marketing services/ communication
- Trade and channel marketing
- Professional relationship management
- Marketing operations
We offer:
- Competitive salary
- Bonus target annual – 20%
- Other benefits: medical Insurance, additional 5 days in year tovacation . 22 days sick leave coverage
Откликнуться на эту вакансию: Brand Manager
Предыдущая вакансия:
Вакансия № 286603 на должность Офтальмолог/Оптометрист от компании Оптимист-Оптика, Сеть салонов в городе (населенном пункте) Лобня