от компании (организации): L'Oreal в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "PR, маркетинговые коммуникации"
с заработной платой: по договоренности
Вакансия № 2935033 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 18 августа 2024 года.
Дата обновления вакансии № 2935033 на сайте Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 22 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 2935033 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: PR & Community Manager Vichy
L'Or?al Russia is looking for the PR & Community Manager to Active Cosmetics Division!
Are you ready to contribute on brand strategy and influence on consumer opinion?
Do you love everything beauty related?
Apply now and take a challenge with L'oreal ACD team!
Responsibilities:
Digital (Online) PR
- Work with online beauty, lifestyle, women websites according to the TML on a daily basis to meet KPIs
- Work with medical experts and KOLS to provide comments for editors in line with a commentary program
- Creation of different activities in digital PR to get more publications in line with marketing plan
- Tracking of beauty plans
- Development of press releases, key messages, POS materials
- Management of PR agency
- Competitors’ activities’ analysis
- Online publications monitoring, clipping reports
Influencer marketing (Work with Influencers)
- Implementation of social influencer marketing strategy on a daily basis
- Research and identification of new key influencers, bloggers who can be relevant for the brands
- Management of influencer/brand ambassador programs, special projects in line with marketing plan
- Strong relationship with social influencers through seeding programs and regular online and F2F communication to engage consumers of the brands
- Organization of events for influencers using innovative engaging tools
- Management of regular creative send-outs for influencers
- Management of event and PR agencies
- Planning, management and control of budget
SM&Content Management
- Management of social media channels for the brands of Active Cosmetics Division in line with SMM strategy of the Division on a daily basis
- Work with an agency to create impactful and engaging content for social media (texts, photos, videos, other innovative formats) and brand websites
- Development of content calendar for social media channels, brand websites
- Community management (coordination of moderators’ and agencies’ work)
- Preparation of prompt responses to the questions from online audience in social media and from influencers
- Close cooperation with e-com managers, digital managers, marketing team and their activities
- Contribution to the development of the long-term social media strategy
- Analysis of community activity, management of community tools (social listening /e-reputation), monitoring of competitors’ activities
- Participation in the development and implementation of the community content promotion plan
- Tracking of KPIs, evaluation of performance using data analytics of social media channels and Google Analytics
- Collection of social media best practices from the beauty market
- Preparation of monthly reports
- Planning, management and control of budget
Requirements
- Strong verbal and written communication skills (Russian and English) , including the ability to negotiate and influence
- Min. 3 years of relevant experience in PR, communications, SMM or digital marketing (agency experience in a plus)
- Experience in cooperation with bloggers, influencers
- Strong organizational skills- ability to handle multiple tasks, meet deadlines and manage priorities
- A strong understanding of audience interests, profiles, the ability to create a message and tone of voice according to the audience needs
- Creative Approach to work
- Ability to work with external partners and manage suppliers
- Confidence to engage with other colleagues across the teams in the company
- Interest in the latest digital communications trends
- User of PC, Windows, MS Excel, MS Word, MS Outlook
- Fluent English
Откликнуться на эту вакансию: PR & Community Manager Vichy
Предыдущая вакансия:
Вакансия № 2935030 на должность Специалист по медиапланированию / Media Planner от компании ООО Омнисента в городе (населенном пункте) Москва