от компании (организации): L'Oreal в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "PR, маркетинговые коммуникации"
с заработной платой: по договоренности
Вакансия № 3874643 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 26 июля 2024 года.
Дата обновления вакансии № 3874643 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 3874643 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Brand Manager - Vichy
Responsibilities:
- Production for approval of annual marketing plan for respective brands, outlining marketing activity and expenses
- Brief, commit and develop advertising as necessary for the respective brands
- Brief, develop & control implementation of brands BTL activities
- Develop & implement brands new product & packaging work
- Control the respective brands’ marketing budget
- Provide analysis of brands/segment/competitive performance & brand development proposals to Marketing Manager & Commercial Committee
- Analysis & proposals to Marketing Manager & Commercial Committee on respective brands strategies including pricing strategy
- Leading of general marketing issue/sales & trade marketing cross-functional work on Regional level
Requirements:
- Relevant expeerience from 4 years
- Fluent English
- The target of the Senior Brand Manger is to develop the turnover, the profit and the market shares of the line of products on which she/he is working
- To reach this goal, the SBM will need the capacity to raise energy of internal and external partners on her product lines and related projects
- Make proposals, follow their development, "sell them" to sales team and customer, follow their implementation and assess their effectiveness
This includes the following tasks:
- Know and follow the basic figures on her products: market size, market share, retail price, margins, SOV, awareness level
- Maintain the best product range at the market: propose the assortment, the product definitions, the price positioning
- Follow up of all operational points (price list, sales forecast)
- Develop marketing planning. Propose and organize marketing and advertising actions. Increase and control their efficiency
- Make sure the marketing tools offered to sales team and to customers are efficient and efficiently used
- Knows profile and positioning of the brands under which her product lines are developed and marketed
- Knows competitors: product features; marketing strategy; communication and merchandising support
- Makes synthetic analysis of market situation (market shares, retail prices, performance ratio, distribution penetration, advertising policy in term of SOS and SOV)
- Develop product advertising support within the global brand strategy
- Propose advertising, merchandising and promo support for her product categories and implement it in line with the corporate guidelines for related brands
- Adapt or develop creative materials for advertising and merchandising campaigns as well as for integrated marketing programs
- Manages and optimizes product supply, incl. sales forecast, follow up with the logistics and product companies
- Raises the interest of the commercial team on her product lines and projects (launches, promotions, POSM)
Откликнуться на эту вакансию: Senior Brand Manager - Vichy
Предыдущая вакансия:
Вакансия № 3874640 на должность Programmatic manager от компании ARTCOM в городе (населенном пункте) Москва