от компании (организации): Bentley Systems в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Управление маркетингом"
с заработной платой: по договоренности
Вакансия № 3968820 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 11 августа 2024 года.
Дата обновления вакансии № 3968820 на сайте Работа в Москве и Московской области (МО, Подмосковье): Пятница, 27 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 3968820 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
проектная/временная работа
График работы:
полный день
Дополнительные сведения о вакансии: Regional Marketing Manager Russia (maternity leave replacement)
Company description:
Bentley Systems is a global leader in providing engineers, architects, geospatial professionals, constructors, and owner-operators with comprehensive software solutions for advancing the design, construction, and operations of infrastructure. Bentley users leverage information mobility across disciplines and throughout the infrastructure lifecycle to deliver better-performing projects and assets. Bentley solutions encompass MicroStation applications for information modelling, ProjectWise collaboration services to deliver integrated projects, and AssetWise operations services to achieve intelligent infrastructure – complemented by comprehensive managed services offered through customized Success Plans.
Founded in 1984, Bentley has more than 3,500 colleagues in over 50 countries, $700 million in annual revenues, and since 2012 has invested more than $1 billion in research, development, and acquisitions.
Job description:
Working with Go-To-Market plans defined by the Industry team/Application team, the Regional Marketing Manager reporting to the Senior Manager, Regional Marketing, has primary responsibility for the timely execution of the Go-To-Market plan within Russia. This includes the end-to-end program management of marketing mix in collaboration with Industry/ Application /Marketing Engagement Services across the sales territories within Russia.
Responsibilities:
- Work with the Industry/Application team to create Go-To-Market plans accounting for local market opportunities and sales priorities
- Recommend, plan and execute local marketing tactics and offers with focus on generating leads, pipeline, revenue and ROI from marketing spend, as well as improving brand recognition of the Bentley brand and specific products where relevant
- Maintain an up to date Regional Programs schedule for the Go-to-Market strategy. This plan will involve the full use of the marketing mix including online and print advertising, events (third party, Bentley seminars and executive briefings), PR and social media
- Create, schedule and execute local language social media content and repurpose corporate social media content
- Generate PR for the region and where agreed, manage the local PR agency
- Execute local language webinars
- Execute localised lead nurturing campaigns promoting relevant digital offers to targeted personas
- Manage timely review/approval of localization projects agreed/executed by Marketing Globalization team and adhere to localization guidelines, to ensure the quality, accuracy of translations
Required profile:
- Postgraduate qualification in management or marketing with 5-6 years of experience in business-to-business marketing (preferably software or technology).
- Good understanding and experience of working on digital marketing and social media marketing tactics.
- Hands-on attitude, willingness to learn new systems and tools
- Ability to work with virtually connected teams in global company
- Excellent communication skills (verbal and written).
- Good knowledge of CRM system
- Knowledge of marketing automation system is a plus
What we offer:
You will work in city center location with excellent public transport links; surrounded by professional, supportive and collaborative environment. You would also have an opportunity to build great work relationship by attending social and team building events.
Откликнуться на эту вакансию: Regional Marketing Manager Russia (maternity leave replacement)
Предыдущая вакансия:
Вакансия № 3968818 на должность Водитель автомобиля категории Е от компании X5 RETAIL GROUP, X5 Logistic в городе (населенном пункте) Москва