от компании (организации): ООО PepsiCo в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Below The Line (BTL)"
с заработной платой: по договоренности
Вакансия № 4169594 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 10 октября 2024 года.
Дата обновления вакансии № 4169594 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 4169594 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Brand Manager (Агуша)
PepsiCo is home to some of the world’s biggest food and beverage brands. In fact, we produce twenty-two $1B+ brands. Endless Career Possibilities. We believe our marketers should have diverse experiences, not only prior to joining but also while they are working here. That is why we offer a best-in-class developmental program where all of our marketers rotate to learn all aspects of our diverse businesses and brands
*We are looking for a talented Brand Manager to cover a 1-1,5 year maternity contract.
Key Accountabilities:
- Support the development of overall marketing plans for the brand. Turn brand strategy into yearly plans activities
- Aid in developing integrated marketing communications; develop and execute activities in support of the brand
- Manage the day-to-day activities associated to all marketing efforts, including, project management, new product development, design upgrade and cross-functional implementation
- Assist with financial projections and marketing budgeting process; manage budget and financial related to marketing campaigns; optimize brand profitability
- Identify and track market trends in category; produce competitive analysis materials together with Insights team
- Lead the NPD projects implementation to ensure flawless execution with close cooperation with Commercialization
- Develop and execute Trade Marketing initiatives in collaboration with Trade Marketing Department
- Cooperate with channel marketing managers to ensure brand development within channels and with sales team to achieve distribution targets
- Responsible for BTL and in-store promotions, POSM and displays. Assist MM with third party agencies and suppliers: Marcom, creative& design agencies.
- Collaborate with a wide variety of functional areas such as sales, R&D, procurement, marketing, design, and operations to execute specific marketing plans for each assigned title
- Develop monthly, quarterly and annual marketing reports for management
Qualifications / Requirements: - Higher education, bachelor of economics / marketing preferable
- Work experience: 2+ years of experience in brand management
- Experience with business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches, pricing
- Strong analytical skills
- Knowledge of market and product researches: retail audit, advertising tracking, different ad hoc studies;
- Basic knowledge of finance (P&L, cost structure)
- Result-oriented, strong team player
- Good communication and presentation skills
- Initiative and creative ability
- Fluency in English is a must (both writing and verbal)
Откликнуться на эту вакансию: Brand Manager (Агуша)
Предыдущая вакансия:
Вакансия № 4169577 на должность New Business Director / Директор по развитию в маркетинговое агентство от компании JOB FOR MARKETING в городе (населенном пункте) Москва