от компании (организации): UnionPay International Co., Ltd. в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Продвижение, специальные мероприятия"
с заработной платой: по договоренности
Вакансия № 5316465 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 23 сентября 2024 года.
Дата обновления вакансии № 5316465 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 5316465 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Branding and PR Officer
Company Overview
UnionPay International (UPI) is a subsidiary of China UnionPay focused on the growth and support of UnionPay’s global business. In partnership with more than 1800 institutions worldwide, UnionPay International has enabled card acceptance in 170 countries and regions with issuance in 48 countries and regions. UnionPay International provides high quality, cost effective and secure cross-border payment services to the world’s largest cardholder base and ensures convenient local services to a growing number of global UnionPay cardholders and merchants.
Title: Branding and PR Officer
Position Summary
We are looking for an experienced and passionate Branding and PR Officer who takes care of the UnionPay brand in Russian market, translates overall global brand strategy into local branding campaigns. Also, this role will be responsible for local market media communication management and execution; PR campaign planning and execution.
Responsibilities
1. Brand Management and content management:
1) The person takes care of our master brand and subsidiary brands in local market, supports local team to achieve business goals.
2) Responsible for brand positioning and keep the brand image in line with HQ brand VI guideline.
3) Develop brand communication content and related materials
4) Co-ordinate internally with various business lines and other overseas branches, externally with partners, to design go-to-market integrated brand communication plans.
5) Monitor market trends. Conduct card holder research, brand equity research and media research under HQ instruction.
2. Brand communication:
1) Analyze U&A and media behavior of local card holders; support HQ to develop local brand communication annual plans.
2) Responsible for the execution of these brand plans and budget, monitor media research, and track the results.
3) Responsible for brand sponsorship and thematic brand activities including industry summits, exhibitions and consumer interaction events.
3. Public Relations Management
1) PR yearly working plan and PR campaign proposal development and execution
2) Chinese/local language communication material development; Media relation maintenance; Third party and vendor management
3) Planning, assessment and implementation of media PR cooperation projects and CSR projects. Supporting the implementation of other PR projects and branding projects of the company;
4) Issues management, cooperated with HQ PR, drafting media action plans, QA and media monitoring
5) Press conference\event planning and execution.
6) Company website and social media account management.
Requirements
1. Local people are preferred. Familiar with local culture and language, local insights.
2. Master's degree is preferred, major in marketing, media & communication, public relations, finance, economics and management etc.
3. At least 3 years' tracked experiences in payment, Internet, finance or branding &PR functions in MNCs is preferred.
4. Excellent command of English and Chinese.
5. Strong ability in research, project planning and implementation Team player, communicate openly with peers and colleagues.
6. Excellent command of MS Office.
Откликнуться на эту вакансию: Branding and PR Officer
Предыдущая вакансия:
Вакансия № 5316464 на должность Логист (производство бетона) от компании ЭРКОН в городе (населенном пункте) Москва