от компании (организации): L'Oreal в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "PR, маркетинговые коммуникации"
с заработной платой: по договоренности
Вакансия № 7356640 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Среда, 18 сентября 2024 года.
Дата обновления вакансии № 7356640 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 7356640 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Brand Manager - Garnier
Are you ready for exciting opportunity to drive the make-up category in the world of beauty?
If you are looking for an exciting, demanding environment where things move fast, where you have the freedom to develop your potential, then L’OREAL, the world leader in the cosmetics industry, is for you.
Responsibilities:
- Production for approval of annual marketing plan for respective brands, outlining marketing activity and expenses
- Brief, commit and develop advertising as necessary for the respective brands
- Brief, develop & control implementation of brands BTL activities
- Develop & implement brands new product & packaging work
- Control the respective brands’ marketing budget
- Provide analysis of brands/segment/competitive performance & brand development proposals to Marketing Manager & Commercial Committee
- Analysis & proposals to Marketing Manager & Commercial Committee on respective brands strategies including pricing strategy
- Leading of general marketing issue/sales & trade marketing cross-functional work on Regional level
Requirements:
- Relevant experience from 4 years
- Fluent English
- The target of the Senior Brand Manger is to develop the turnover, the profit and the market shares of the line of products on which she/he is working
- To reach this goal, the SBM will need the capacity to raise energy of internal and external partners on her product lines and related projects
- Make proposals, follow their development, "sell them" to sales team and customer, follow their implementation and assess their effectiveness
This includes the following tasks:
- Know and follow the basic figures on her products: market size, market share, retail price, margins, SOV, awareness level
- Maintain the best product range at the market: propose the assortment, the product definitions, the price positioning
- Follow up of all operational points (price list, sales forecast)
- Develop marketing planning. Propose and organize marketing and advertising actions. Increase and control their efficiency
- Make sure the marketing tools offered to sales team and to customers are efficient and efficiently used
- Knows profile and positioning of the brands under which her product lines are developed and marketed
- Knows competitors: product features; marketing strategy; communication and merchandising support
- Makes synthetic analysis of market situation (market shares, retail prices, performance ratio, distribution penetration, advertising policy in term of SOS and SOV)
- Develop product advertising support within the global brand strategy
- Propose advertising, merchandising and promo support for her product categories and implement it in line with the corporate guidelines for related brands
- Adapt or develop creative materials for advertising and merchandising campaigns as well as for integrated marketing programs
- Manages and optimizes product supply, incl. sales forecast, follow up with the logistics and product companies
- Raises the interest of the commercial team on her product lines and projects (launches, promotions, POSM)
Откликнуться на эту вакансию: Senior Brand Manager - Garnier
Предыдущая вакансия:
Вакансия № 7356635 на должность Кондитер от компании ООО Френчкисс в городе (населенном пункте) Москва