от компании (организации): IKEA. Магазины в городе (населённом пункте): Химки, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Управление маркетингом"
с заработной платой: по договоренности
Вакансия № 8684642 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Среда, 6 ноября 2024 года.
Дата обновления вакансии № 8684642 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 8684642 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
более 6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Market Intelligence Manager
Open vacancy in Marketing Department, Service Office, Moscow
Permanent contract, full-time employment
Location: IKEA Russia Service office
Reports to: Strategy, Planning & Insights Manager
Market Intelligence Manager
PURPOSE:
Be a strong contributor to the country management and marketing team. Secure that market intelligence is executed in the most effective and efficient way in order to fulfil the purpose of the function and support business development.
As the holder of the market intelligence competence for the country, this role ensures that holistic and strategic analyses of consumer/customer insights, market data and KPIs will drive the decision-making process to reach the business objectives.
ASSIGNMENT:
- Lead the dialogue and co-operation among all stakeholders (internal and external) who contribute with research results, metrics and data. These include media agencies and suppliers of standard research such as Consumer Tracker, web/social analytics, etc.;
- Drive strategic analysis of the research findings and KPIs by leveraging consumer insights. In co-operation with key stakeholders ensure that conclusions are understood and used. Build insightful future scenarios with a main focus on the market, consumers and customers;
- Provide support for competence and accessibility to the market intelligence information/insights within the organisation (e.g. service office functions and store managers);
- Proactively influence the quality of the country planning process by co-ordinating the development of the marketing plan and ensuring that content and insights are in accordance with the market business plan process;
- Align with the Global Research Group to ensure full and appropriate use of the global tools and processes;
- Consult and support the organisation on specific local research in co-operation with global research colleagues, i.e. methodology, fieldwork, analysis and presentation within agreed brief (budget and timeline).
PREVIOUS EXPERIENCE AND SKILLS:
- Proven experience in the field of consumer research and/or business planning;
- Proven ability of strategic analysis for use at management level;
- Strong collaborator across multiple functions and seniority levels;
- Team player who is self-motivated and confident in supporting the organisation and management in making will-informed decisions;
- Extensive experience of making oral and/or written presentations in English;
- Proven experience of different research tools and methodologies across different disciplines, e.g. business, commercial, on-/offline media metrics, etc.;
- Budget management;
- Supplier and procurement management (selection, agree objectives, secure engagement, reviews, etc.);
- Ability to generate insights that are clear, focused and easily usable;
- Numeric and qualitative analytical skills;
- Impactful presentation and communication skills;
- Project management skills;
- Be passionate about understanding consumer behaviour, people’s life at home, the future and continuously build own knowledge base;
- Interested in life at home, home furnishing and design;
- Fluent English.
Interested?
We are looking forward to hearing from you!
Откликнуться на эту вакансию: Market Intelligence Manager
Предыдущая вакансия:
Вакансия № 8684640 на должность Продавец-консультант (корпусная мебель), г.Люберцы,ТЦ Грант от компании ООО Торговый дом Лазурит в городе (населенном пункте) Москва