от компании (организации): Abbott Laboratories в городе (населённом пункте): Москва, Россия
в отрасли экономики "Продажи, обслуживание клиентов" → "Медицина, фармацевтика"
с заработной платой: по договоренности
Вакансия № 9095898 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 21 октября 2024 года.
Дата обновления вакансии № 9095898 на сайте Работа в Москве и Московской области (МО, Подмосковье): Пятница, 15 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 9095898 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
не требуется
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Digital manager, Rx (Veropharm)
Job Responsibilities:
- Plan and execute all digital (web, SEO/SEM, APPs, display) projects for RX products:
- Websites of educational programs
- Digital promotion
- Applications
- Online projects for HCPs
- Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs, ROI)
- Identify trends and insights, and optimize spend and performance on the digital project
- Collaborate with internal teams to create and optimize digital plans within A&P budget
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage internal clients expectations with regular reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis
- Develop and maintain effective relationships with key stakeholders
- Analyze feedback from the client, senior team members, contractors, account and sales teams and other key stakeholders
- Develop a website traffic plan and create goals and benchmarks to meet
- Generate monthly reports on digital campaign’s performance in collaboration with agencies
- Collaborate with advertising and media agencies
- Collaborate with Global Digital stakeholders and support global initiatives
- Develop, evaluate and oversee the implementation of A/B and usability testing for digital assets
Required skills and experience:
- Proven working experience in digital marketing not less than 5 years
- Demonstrable experience leading and managing full-cycle digital projects
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience in web production projects
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag manager, Yandex Metrica)
- Working knowledge of ad serving tools (e.g., Adriver, Weborama)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Upper Intermediate or higher English level
We offer:
- Work with a highly professional team
- Opportunity of professional and career growth
- Medical and life insurance
- Competative salary and bonus program
Откликнуться на эту вакансию: Digital manager, Rx (Veropharm)
Предыдущая вакансия:
Вакансия № 9095896 на должность Контент-менеджер от компании ООО Новэксп в городе (населенном пункте) Зеленоград