от компании (организации): ABBYY в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 9279404 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Суббота, 19 октября 2024 года.
Дата обновления вакансии № 9279404 на сайте Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 10 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 9279404 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Mobile Marketing Manager
Company description:
ABBYY is a global software company developing document capture and language-based technologies that integrate across the information lifecycle - starting from document scanning and text recognition to data analysis and knowledge extraction. ABBYY's innovative technologies and solutions help customers optimize their business processes and action information by transforming it into accessible and useful knowledge.
At the core of ABBYY products are Artificial Intelligence principals, which require extensive scientific research. The company has one of the largest global research centers in Artificial Intelligence: more than 500 scientists, engineers and linguists work in ABBYY's R&D department. ABBYY is committed to creating an atmosphere of collaborative innovation that encourages employees to express their creativity and talents while working together as a team. Every member of the ABBYY team makes a unique contribution to the quality of products.
More than 40 million people from more than 150 countries currently use ABBYY products and services - on their computers, in mobile devices, in corporate server environments, and on the Internet. Companies that license ABBYY technologies include BancTec, Canon, EMC/Captiva, Hewlett-Packard, KnowledgeLake, Microsoft, NewSoft, Notable Solutions, Samsung Electronics and more. ABBYY OCR applications are shipped with equipment from the world's top manufacturers such as Epson, Fujitsu, Fuji Xerox, Microtek, Panasonic, PFU, Plustek, Ricoh, Toshiba, and Xerox. Today, ABBYY has offices in Germany, the UK, France, Spain, Ukraine, Cyprus, Russia, the United States, Canada, Australia, Japan and Taiwan.
Job description:
Responsibilities
* Plan and execution of Mobile marketing strategy to drive installations and revenue
* Leading main user acquisition channels for ABBYY Mobile Apps
* Managing user retention activities inside and outside mobile apps
* Managing ASO in App Store и Google Play
* Research of potential mobile marketing opportunities, identify growth areas and experiment with them
* Metric's analysis (CPI, LTV, Retention etc.) and Mobile marketing performance reporting
* Participation in Mobile marketing activities budgeting
* Cross-functional communication with internal stakeholders (product development, product marketing, legal, finance teams, etc)
Requirements
* Experience in Mobile marketing, with B2B2C mobile product experience as a plus.
* Proofed experience in Mobile user acquisition
* Innovation-oriented person, being informed of the advanced Mobile marketing and eCommerce trends and technologies
* Strong understanding of the main Mobile marketing metrics and KPIs - CPI, CPA, LTV, ROI, etc.
* Excellent problem-solving skills with a strong focus on KPIs achieving
* Advanced user of analytics tools: AppsFlyer, Firebase, AppRadar, AppAnnie, PowerBI, MS Excel
* Good written and verbal communication skills in English
* Strong team player with good leadership skills
Education level: Bachelor's Degree
Work experience: 5-7 years
Start contract date: 17-06-19
Contract duration: Undefined
Откликнуться на эту вакансию: Mobile Marketing Manager
Предыдущая вакансия:
Вакансия № 9279397 на должность Специалист по рефинансированию от компании ПКБ в городе (населенном пункте) Раменское