от компании (организации): Гостиничная группа Рэдиссон в городе (населённом пункте): Москва, Россия
в отрасли экономики "Туризм, гостиницы, рестораны" → "Управление гостиницами"
с заработной платой: по договоренности
Вакансия № 9420186 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 9 августа 2024 года.
Дата обновления вакансии № 9420186 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 9420186 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: ECommerce Market Manager
KEY OBJECTIVES
Develop and implement eCommerce plans to acquire new customers for inbound and outbound markets with the support of the Corporate Ecommerce Team and Global Digital Agency
Lead the Area eCommerce strategy to support local commercial needs, provide direction to hotels and Area Team to optimize digital investment and drive incremental direct business
Contribute to the overall eCommerce strategy, performance and profitability of the company
ROLE & RESPONSIBILITIES
OVERALL
• Work closely with the Corporate eCommerce Team and Digital Marketing Agency to ensure Feeder Markets needs are supported across all channels
• Provide local and feeder market insights that highlights risks, opportunities and make concrete recommendations to improve ROI and investment efficiency
• Executes and adapts global digital acquisition strategy in the area within the framework defined by the Radisson Hotel Group eCommerce team
• Provide thought leadership and strategic direction around digital and ecommerce across the organization
• Develop and implement short and long term digital acquisition strategies to drive qualified traffic, conversions and revenues for regional, cross regional and feeder markets
• Support seasonal, local, global and ad hoc campaigns with designated digital media agency within the framework defined by the RHG eCommerce to broaden reach and drive profitable business.
• Work closely with both internal stakeholders (Hotel teams, Marketing, eCommerce, Sales, Distribution, Revenue Management, CRM, Social, PR, hotels, etc.) and external parties (agencies, media owners, commercial partners, etc.) to manage, facilitate, and coordinate all aspects of digital marketing activities that are aligned with the strategic plans of the Area, cross Area and global commercial goals of the Radisson Hotel Group’s mission, vision and values
• Participate at scheduled eCommerce, Brand, Marketing meetings and conference calls
AREA LEVEL
• Advise and support the Area Support Office and hotel teams with eCommerce strategies, priorities and tactics within the framework of corporate operational and brand guidelines
• Develop eCommerce competencies within the Area and hotel teams
• Set eCommerce Marketing goals for the area and hotels with specific KPI’s supported by regular review and ROI analysis
• Analyze individual hotel online performance (including channel cost analysis) to identify hotel-specific opportunities and implement the necessary actions to maximize the opportunities.
• Conduct regular audits of hotel websites to ensure optimal content (images, text, links, and translations) and optimized and serve the ecommerce acquisition efforts
• Provide research and analyses on the latest online developments and market trends within the area to help with localization of deliverables and optimization
• Work in close collaboration with Area Revenue Optimization team focus on online profitability
• Deliver relevant eCommerce training, presentations, and workshops at area meetings and at the individual hotels
FEEDER MARKET LEVEL
• Lead feeder market planning, optimization and prioritization of deliverables with the Corporate eCommerce Team to maximize efficiency that support all source markets’ needs
• Provide regular updates on evolving market conditions and customer needs to ensure customized approach for the emitting markets are delivered on a global level
• Support cross regional initiatives by actively engaging with all Area Marketing Directors to support inbound/outbound campaign activation
• Working closely with other eCommerce Market Managers to ensure inbound market needs are supported across relevant channel mix that resonates with target audience
PLANNING
• Develop monthly, quarterly and ad hoc eCommerce plans for inbound and outbound markets to drive direct business and optimize digital marketing investment
• Development regional and cross regional joint-roadmap with channel leads, agency and partners
• Support the Corporate Channel Leads to localize channel specific planning and implementation
• Work in an integrated way with other eCommerce Market Managers to define priorities and planning accordingly
• Lead feeder market planning for all Areas with the Corporate eCommerce Team to ensure the right focus on a market level from a localization perspective based on needs and opportunities
• Develop hotel level digital marketing campaign planning and activation with the support of corporate channel leads and other ecommerce market managers
• Review cross-regional and hotel level plans to ensure the right channel mix and integrated approach to planning and execution
Откликнуться на эту вакансию: ECommerce Market Manager
Предыдущая вакансия:
Вакансия № 9420183 на должность Менеджер по продажам (Начинающий специалист) от компании ЗАО Абсолют Агро в городе (населенном пункте) Москва