от компании (организации): ООО Euler Hermes Credit Management в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 9817118 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Дата обновления вакансии № 9817118 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 13 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 9817118 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
не требуется
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Market Manager
Industry: Trade Credit Insurance
Business segment: B2B, niche financial product
Function: Market Management Automation & Digital marketing, with goal to drive internal automation and delivery of Euler Hermes market proposition via digital instruments and channels.
Main professional areas of activity and tasks:
- Marketing automation - platforms like Salesforce or Hubspot to manage/nuture leads coming in from different media channels
- CRM system support and management (including client and cycle cycles data management),
- Automation of Prospects / leads data processing, database compilation and CRM loading
- Automation of X-Sell
- Automation of CRM with external sources (Spark, Marketo)
- Automation of Leads/ prospects follow-up in target group and individually
- Re-targeting: using platforms to drive site visitors back from various channels: display, search, social media, etc.
- Technical web-site support and Marketo tools managing (direct mailing and supervision campaigns)
- Email marketing: (re-)approaching leads through email campaigns
- Search engine programming, marketing (SEM); programming and managing keywords in Google and Yandex search engines to drive traffic to the EH site (dedicated pages). Search engine optimization: make sure that EH site appears at the top of search results because site content matches with search terms with optimal cost.
- Digital event management and management of digital events (re-engage with people that have been visiting trade events, collecting emails, communication follow-up)
- All support functions Marketing & Digital Marketing initiatives
Support tasks:
- Telemarketing and direct sales force guidance and support in CRM and database of leads/prospects processing
Critical KPIs we have to achieve during first half year to assess our cooperation as successful:
- Deliver solid technology and instruments for updates of databases for telemarketing team, Marketo campaigns and digital communication
- Deliver solid expertise on CRM system (Copernicus) and train all sales staff on active using of it
- Deliver proper interaction of CRM, digital media, Marketo
- Deliver increase of leads to EH web site and conversion rate on successful applications
- Deliver strong market analysis and client analysis based on ‘big data’
Split of functions and work-load: 30% Project management with group digital team/ 55% - Technical (digital), developer / 15% - operational supportt
Piers and colleagues: Telemarketing Team, Direct Sales Team, Commercial Underwriting and Account Management team, Broker Channel. Directly reports to: Commercial Director
Our approach is to look for professional, who is already experienced in mentioned areas, and willing to develop digital marketing approach to traditional industry of B2B insurance. Candidate will be strongly supported by digital team in the level of Euler Hermes group, at the same time strong personal skills in automation, software knowledge as developer are required. EH offers permanent employment, including wages, yearly bonus and corporate package (insurance, education, trainings etc.), plus candidate works as a part of international team.
Откликнуться на эту вакансию: Market Manager
Предыдущая вакансия:
Вакансия № 9817115 на должность Web-аналитик (GeekBrains) от компании Mail.Ru Group, Другое в городе (населенном пункте) Москва