от компании (организации): ИБМ Восточная Европа/Азия - IBM EE/A в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "PR, маркетинговые коммуникации"
с заработной платой: по договоренности
Вакансия № 9954107 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Суббота, 14 сентября 2024 года.
Дата обновления вакансии № 9954107 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 9954107 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Event Marketing Manager
Event Marketing Manager
Event Marketing Managers are the experiential arm of the Business Unit or geographies they support, helping drive the portfolio's business and revenue objectives by creating innovative cross-IBM event experiences or as part of an end-to-end campaign strategy. As part of the Diamond Team, they advise on the appropriate role of event marketing and the event marketing portfolio for the campaign. They partner with approved event vendors for successful execution of the event. They also manage and develop corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices, agency relations and engaging all Event Marketing Managers globally.
RESPONSIBILITIES
• Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
• Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end to end event strategy and plan with highest of standards and as per event brand experience guidelines.
• Collaborate and advice Campaign Manager on building communication plans for internal and external audiences, ensure event specific response lead management plan is implemented.
• Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring marketing created revenue commitments are met post event.
• Collaborate with Brand, Content, Product Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process.
• Engage Sellers and drive to registration plans and efforts.
• Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices and response lead management in collaboration with various stakeholders.
• Consult on one or more of the following critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
Required Professional and Technical Expertise:
- 2+ years of experience marketing events, meetups, etc.
- Strong project management skills;
- Excellent communications, numeracy and written skills as well as negotiation skills;
- Hands-on experience using Marketing automation tools;
- Ability to build effective communication with team and clients;
- Ability to go for business trips;
Required skills:
- Event Journey Planning
- Essential Event Experience Development
- Event Content and Communication Management
- Agency Management and Operations
- Event Contracts and Budget Management
- Event Marketing Tools & Process Compliance
- Event Response Lead Management
- Event Marketing Insights and Performance Optimization
- Client-Centric
- Analytical & Data Driven
- Agile
- Critical Thinking & Problem Solving
- Strategic Thinking
- Strategic Planning
- Project Management
Откликнуться на эту вакансию: Event Marketing Manager
Предыдущая вакансия:
Вакансия № 9954104 на должность Специалист по связям с общественностью от компании ОАО Москапстрой в городе (населенном пункте) Москва