от компании (организации): Новартис Фарма в городе (населённом пункте): Москва, Россия
в отрасли экономики "Медицина, фармацевтика" → "Маркетинг"
с заработной платой: по договоренности
Вакансия № 110526 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Среда, 28 августа 2024 года.
Дата обновления вакансии № 110526 на сайте Работа в Москве и Московской области (МО, Подмосковье): Суббота, 21 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 110526 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Primary Research Specialist
Major Accountabilities:
- Partnering with the GM BU PMs (Product Managers) and other functions to identify information gaps, validate insights of customer and consumer behavior and needs.
- Proactively defines scope of projects needed and brings the ideas into brand teams
- Define / structure and project management of primary research studies in line with industry standards.
- Manages brand budgets in terms of MR
- Manages vendor interaction by:
- Providing clear written project briefs which have been approved internally by stakeholders and aligned with brand research gaps
- Focusing efforts to maximize quality and timely execution of the project within the agreed budget
- Ensuring outputs of research are in line with the agreed brief
- Ensuring choice of preferred agency is based on objective assessment and is in line with the Company guidelines.
- In collaboration with Marketing Team develop and execute Market Research Plan
- Manage focus groups and audiences towards the objectives defined in the study.
- Synthesize and communicate to M&S the findings of MR from activities driven by the Marketing Team
- Contribute to the translation of the MR findings into insights for the Marketing Team
- Delivers the insights and findings to Company Leadership Team
- Integrate insights from MR studies with those from BA / CI to give a single, consolidated view of the market. Structure this within the Company standard output format and disseminate to key stakeholders.
- Develop creative approaches to understand consumer / customer attitudes and behaviors.
- Develop and deliver effective communication through:
- Succinct and impacting presentations
- Confident end effective facilitation of discussion with groups at all levels
- Consistently display speak-up mentality
- Challenging the status quo appropriately
- Leads MR team during the absence of Head of MR
Analytical skills:
Synthesizes various information sources to draw conclusions and drive actionable recommendations.
- Can identify and describe the key information needs for each primary research project
- Routinely incorporates resources from other functional areas and previous research to enhance analysis, e.g. demand management, customer analysis, marketing research, management science, etc.
- Structures problems to identify information needs and designs plan to collect all necessary information.
- Identify appropriate primary research techniques and tools e.g. qualitative & quantitative methodologies and makes recommendations on complicated studies, e.g. segmentation, conjoint, pricing, promotion response.
- Tests assumptions by checking different/varied sources e.g. different primary and secondary sources.
- Based on market dynamics, generates hypotheses to initiate research process with guidance from manager.
- Effectively analyzes qualitative and basic quantitative information and data of primary researches and summarizes findings.
- Puts results into appropriate context with consideration to caveats, e.g. understanding how results are positioned within understanding limitations of methodology and data.
- Implements and analyzes findings from complex quantitative projects such as segmentation, conjoint, perceptual mapping with minimal guidance from manager.
- Uses results of analysis to determine and recommend further informational needs and studies to yield a comprehensive analysis.
- Makes value-added, actionable recommendations based on research findings and analysis that drives business decisions and results.
Consulting skills:
Forge partnerships with key clients and drive fact-based decisions through the ability to frame issues and address problems analytically.
- Autonomously works with clients on all aspects of primary market researches & analysis.
- Actively listens and asks probing questions to ensure correct understanding of client issues.
- Develops relationships at appropriate levels, e.g. Brand Management (Team and Product Directors), peers in business analysis.
- Independently suggests ways to address basic issues, e.g. trends, awareness level, testing new ad campaign, ATUs, Fastape, targeting, forecasting, etc.
- Works with client and manager to uncover issues and propose hypotheses.
- Responds to the needs of the brand team by providing accurate inputs in a timely manner, e.g. Marketing Planning Process, forecasting process, etc.
- Viewed as a strategic partner by the brand team; included in key decision making processes.
- Presents/communicates effectively technical information to a non-technical audience.
- Effectively presents results both orally and in writing to clients and senior brand management that influences decision- making.
Technical skills:
Understands, identifies, and appropriately applies tools and techniques to deliver actionable analysis for key business issues
- Can independently apply appropriate statistical analysis to basic MS functions: forecasting.Targeting, list development, promotion response, etc.
- Designs research and makes recommendations on non-product market research.
- Implements qualitative and quantitative (univariate and multivariate) primary research e.g. Conjoint, regression, segmentation.
- Applies appropriate analysis/research to issues/problems.
- Creates discussion guide for qualitative research.
- Designs questionnaire to collect information in quantitative survey.
- Can describe the limitations of various methodologies.
- Discerns sources of bias in a study.
- Understands treatment algorithms for therapeutic area and where our products potentially fit.
- Interprets primary research findings.
- Identifies metrics needed for decision making.
- Defines and analyzes cross-tabs from quantitative survey.
- Demonstrates understanding of caveats and application of data.
- Applies a working knowledge of Novartis and competitor products and indications.
- Demonstrates a basic functioning knowledge of healthcare industry trends and issues related to key market
- players (e.g. insurance, government, physicians, pharmacies and managed care providers) and their impacts.
- Can clearly communicate core message and product positioning for appropriate Novartis and competitor
- products.
- Uses excel to perform basic calculations and data analysis e.g. charting, etc.. Power Point for presents results.
Project management:
Effectively manages internal and external resources to address client's informational needs to drive business decisions
- Can highlight key project elements and critical path.
- Plans work appropriately to meet key deadlines.
- Maintains accurate and useful documentation e.g. Project plans, MR & MS Plans.
- Creates and manages budgets (project and product).
- Effectively communicates project plans and action plans to key stakeholders e.g. brand management, MR and MS management, etc)
- Provides client with timely project information/updates.
- Manages vendor relationships and addresses problems as they occur with appropriate management assistance.
- Effectively manage multiple projects/priorities.
- Develops project plan, including budget, to meet strategic goals of the brand.
- Identifies key vendor requirements and selects vendor for successful completion of basic projects e.g. survey, interview, etc.
- Evaluates and selects vendors against key success criteria for all projects.
- dentifies steps and manages project flow with supervision on complex projects.
- Re-evaluates MR plan and consistently negotiates with Brand Team the most appropriate project to support brand strategy.
- Proactively manages vendor relationship and anticipates and resolves problems before they escalate.
- Identifies appropriate project management strategy to respond to crisis or unforeseen event.
- Takes steps to build vendor understanding and establish vendor relationships/partnerships that provide long term value to Novartis.
- Manages complex projects independently.
- Negotiates appropriate resource level to ensure project success regardless of budget constraints.
- Manages large organizational projects, e.g. BD&L opportunities, FF expansion, portfolio analyses, etc.
Background:
- University degree (business or social science)
- English fluent, written and spoken
- Mastery of local country language
Must Have
- More than 2 years of working experience in Market Research.
Nice to Have
- Management experience
- Research experience in the pharmaceutical are
Skills
- Strong analytical and technical skills
- High level of communication skills
- Ability to effectively manage groups / audiences
- Ability to work independent from day one
- Results oriented
- Positive attitude to new things / can do spirit
- Team player
Откликнуться на эту вакансию: Senior Primary Research Specialist
Предыдущая вакансия:
Вакансия № 110524 на должность Product Manager (Immuno-Oncology) от компании Bristol-Myers Squibb в городе (населенном пункте) Москва