от компании (организации): Brunel Russia в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Интернет-маркетинг"
с заработной платой: от 300000 до 400000 руб.
Вакансия № 12327742 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 15 сентября 2024 года.
Дата обновления вакансии № 12327742 на сайте Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 11 ноября 2024 года.
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Требования к опыту работы:
не требуется
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Marketing Manager/Head of digital
Our client is an international company in Life Science Market. The position involves managing the whole Marketing Team.
Key Responsibilities:
Digital strategy
- Based on own expertise create clear vision and strategy in digital marketing aligned with current business goals and future challenges;
- Lead cross-functional project team (Sales, Customer Service, Finance, Supply Chain) to get essential insights from the market and work out joined vision and priorities regarding on-line channel;
- Ensure key stakeholders’ alignment on overall direction and action plan;
- Design comprehensive business case to be presented to EMEA stakeholder to get resources required to support key initiatives;
Brand value proposition
- Drive synergy between Brand and Private label (OTC-model supporting RX-marketing approach from brand-awareness perspective);
- Analyse and reload Branded products value proposition towards Private Label customers;
- Formulate and promote internally robust Brand value proposition towards B-C customers;
- Develop and implement brand awareness initiatives in both off-line and on-line channels (in-store branding, SMM, BTL, ATL etc.)
Category management
- Develop and implement CatMan initiatives with global framework: Recruit-Establish-Manage;
- Work out local portfolio of CatMan solutions and tools that have proven effectiveness from category growth perspective;
- Create and promote CatMan roadmaps for the different types of customers.
Team development
- Analyse current org structure and marketing capabilities and come up with the to-be model;
- Competency gap analysis and action planning;
- Focus on people development and employee engagement.
Sales aid
- Ensure local Sales team to be equipped with high quality up-to-date marketing tools and materials.
Marketing routine
- Product life cycle management (positioning & pricing strategy, product launch and rationalization)
- Promotions development, including ROI calculation;
- Marketing suppliers and vendors management;
- Regular reporting process.
Requirements:
Conditions:
- Salary level is tbd with successful candidate
- Employment according the Labour Code, social package
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