от компании (организации): ЗАО 3М Россия в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Менеджмент продукта (Product manager)"
с заработной платой: по договоренности
Вакансия № 1250309 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 4 октября 2024 года.
Дата обновления вакансии № 1250309 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 1250309 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Digital Marketing Coordinator (Oral Care division)
Competencies
1. Customer, Consumer & Market Insights
Effective Customer Targeting
- Defines the factors to be used for customer segmentation (for each product portfolio): demographical, attitudinal and behavioral.
- Leads the establishment of segmentation process for each product group.
2. Product & Business Innovation (NPI Management)
Product/Portfolio Assessment
- Defines the factors and principles that would be used to assess the most relevant product groups for digital presence. Coaches product marketers on portfolio assessment.
Product/Portfolio Management
- Prioritizes and allocates resources to the programs that maximize the strength of the portfolio and the P&L in digital.
- Maintains consistent focus on priority core products to assure superior value versus competition.
3. Digital Marketing
Digital Strategy & Planning
- Collaborates with Marketing, Sales and SA&E teams to gather customer insights and be aligned with Marketing strategies per Product groups.
- Defines the business strategy to support digital marketing and the related customer relationship management (CRM) activities, ensuring the right resources are in place
- Partners with digital resources to integrate digital strategies into the Marketing Plan.
Digital Data Analyses
- Defines the key digital metrics that will be used to track performance and customer behavior.
- Owns the tracking and collaboration with the team on the metrics status, to support data-driven decisions and the prioritization of marketing investments.
Content Marketing
- Based on the verified Customer Journey sets the content strategy for the portfolio at each stage of the journey, defines expectations for the content management process.
- Ensures the quality, impact and optimization of 3M content for search, mobile, and other platforms.
SEO/SEM
- Sets the strategy and performance targets for Search across the portfolio.
- Leads the process and collaboration with the team.
Mobile marketing
- Defines the strategy and performance targets for mobile marketing across the portfolio.
- Leads the process and collaboration with the team.
Social Media Marketing
- Sets the strategy and performance targets for social media programs across the portfolio.
- Champions and sets the expectations for customer, key influencer and key opinion leader interactions through social media.
- Leads the process and collaboration with the team.
Key Skills
- Strong Marketing and digital Marketing Experience
- Good understanding of sales and marketing processes
- Demonstrate the ability to engage key stakeholders both internally and externally with an influencing and engaging presentation style
- A self-starter with the ability to solve complex problems and make clear recommendations at pace
- A continuous improvement ethic with ability to keep pace with the rapidly changing nature of digital and eCommerce both internally and externally
- Ability to multi-task working on your own initiative and be a real team player
- Good organization skills; process orientated and attention to detail
- Good networking and interpersonal skills
- Strong communication and stakeholder management skills
Suggested Education Background
- Bachelor level university in Marketing
- Additional education/specialization in Digital Marketing
Откликнуться на эту вакансию: Digital Marketing Coordinator (Oral Care division)
Предыдущая вакансия:
Вакансия № 1250307 на должность Инженер по гаратнии гарантии от компании КЦ Шереметьево в городе (населенном пункте) Химки