от компании (организации): АО L’Or?al в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "CRM системы"
с заработной платой: по договоренности
Вакансия № 12681979 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Четверг, 19 сентября 2024 года.
Дата обновления вакансии № 12681979 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 12681979 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: CRM Manager NYX
Key responsibilities:
- Database development (nb of contacts, quality, data enrichment, engagement rate).
- Leadership of all channel of direct communication (emails, sms, push, web).
- Management and creation communication to brand customers using 2nd party data (working with partners DB).
- Loyalty management and development (own and partners).
- All integration processes related to CRM platform Mindbox
- Customer care.
- Business KPI – turnover though database, email channel turnover, Loyalty contribution to sales, ROI.
Details about Position:
- Manage schemes for all aspects of communication email, SMS, push and calls campaigns including segmentation and targeting; performance KPIs set-up and tracking as well as campaign reporting.
- Triggers. Launch according current map, idea for AB test, KPI traction, results analysis, develop current triggers map, brief, support, launch control, KPI traction, results analysis.
- Broadcast Brief, support, launch control, KPI traction, results analysis.
- Triggers with Dynamic content - Brief, support, launch control, KPI traction, results analysis.
- Pop up strategy – strategy creation, Brief, support, launch control, KPI traction, results analysis.
- Email calendar planning for partners (retail and e-retail).segment and CTA proposal, Brief, support, launch control, KPI traction, results analysis.
- Control new integration according approved divisional model.
- Media campaign based on CRM base - plan, CTA, segments proposal, KPI traction, results analysis. Traffic sources analysis.
- Loyalty support if applicable (new mechanics, monthly analysis, reward planning, new idea for triggers - test and launch, 2nd line of support).
- Omni channel Loyalty integration set up (MARS, Magento).
- Loyalty mechanic development for both channel offline+online.
- Advanced segmentation creation and application in communication and loyalty.
- Monthly results analysis, proposal for development to increase CRM revenue.
- Budget planning, document support.
- Lead business reviews on regular basis; provide detailed analysis and dashboards.
- Build and maintain relationships with key accounts teams.
- Work with internal stakeholders (marketing, training and sales teams) and external agencies (CRM and production) to execute projects and to optimize consumer messaging and journey based on LTV analysis.
Critical competencies:
- Marketing background or\and CRM background.
- Detail and results-oriented with excellent follow through.
- Ability to multi-task and balance competing priorities and tight deadlines in a fast changing environment.
- Wiliness to question status quo in order to improve marketing programs.
- A strategic and creative thinker with proven analytical and problem solving capabilities.
- Ability to interact and communicate with all levels of the organization.
- English - intermediate+
- Nice to have: experience working with Mindbox, experience of IT project management.
Conditions: - Full time contract.
- Competitive Salary.
- Social Package.
Откликнуться на эту вакансию: CRM Manager NYX
Предыдущая вакансия:
Вакансия № 12681973 на должность Бухгалтер-экономист / помощник главного бухгалтера от компании МакСиз в городе (населенном пункте) Москва