от компании (организации): Henkel Russia в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Менеджмент продукта (Product manager)"
с заработной платой: по договоренности
Вакансия № 14919863 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 28 октября 2024 года.
Дата обновления вакансии № 14919863 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 14919863 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Senior Brand Manager / Group Brand Manager (Laundry&Home Care)
Responsibilities:
- Preparation & implementation of a yearly marketing plan for group of brands (based on the international strategy and activities developed by HQ in terms of new products)
- Lead the team of direct reports: set clear goals, provide with all necessary help, knowledge & tools to achieve it, design & support employee development plan
- Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
- Proposal, implementation and analysis of all necessary market research activities for group of brands and the related projects, together with Market research agencies
- Manage product portfolio considering lines and SKU’s performance analysis
- Representing brand towards the advertising agency, implementing with them all necessary advertising actions
- Preparation, presentation and follow-up of yearly media-briefings
- Implementation and control of individual media campaigns
- Preparation of Russian advertising material for the group of brands (mainly adaptations of international ATL materials)
- Obtaining of relevant information and strategic advice from the agency
- Control of agency-related costs
- Represent the group of brands towards the headquarters, keeping up-to-date about brands developments and projects, and provide HQs with all necessary Russian data
- Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
- Preparation of the detailed planning (mid- and long-term on brand and product level) for brands
- Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
- Work in close collaboration with Sales division, Trade Marketing, Category Management etc.
Requirements:
Salary&Benefits:
- Compensation depends on experience and will be discussed individualli (fix+bonus).
- Medical insurance
- Life insurance
- Lunches
- Extended paid vacation (31 calendar days per year)
- Opportunities for development within the company
- Friendly, professional team
Откликнуться на эту вакансию: Senior Brand Manager / Group Brand Manager (Laundry&Home Care)
Предыдущая вакансия:
Вакансия № 14919862 на должность Категорийный менеджер (бытовая техника/электроника) от компании Selecty в городе (населенном пункте) Москва