от компании (организации): Toyota Motor в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Менеджмент продукта (Product manager)"
с заработной платой: по договоренности
Вакансия № 15840897 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Вторник, 10 сентября 2024 года.
Дата обновления вакансии № 15840897 на сайте Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 23 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 15840897 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Toyota PR Leading Specialist (PR & SM Team Leader)
Key Function:
- Development of Corporate, Brand & Product communication based on strategic tasks
- Corporate, Brand and Product key messages delivery to audience while developing and maintaining relationships with mass media
- Control of PR & SM strategy proper execution by subordinate teams
Main Responsibilities:
Public relations - Development of PR strategy including corporate, brand and product communications aligned with company’s global vision & business tasks.
- Control of PR strategy proper execution by PR team & agency: alignment on direction and compliance with KPIs
- Planning and coordination of all PR campaigns / projects: incl. alignment with business goals, SMART KPIs setting, efficiency and PDCA
- Set quarterly & monthly targets for subordinate team, control of achievement progress and efficiency check
- Sustain effective and transparent processes @ PR area and ensure its visibility with regular reporting to top-management in proper & timely manner
- Ensure PR agency understanding of TMR strategic direction, business goals and current tactic tasks
- Control PR agency KPIs execution in proper and timely manner and control agency retainer structure, deliver financial forecasts on PR budget spends
- All PR key messages development & validation for proper communication to public
- Media relations (press releases, comments for federal and regional Russian media, top managers’ interviews, media loyalty activities)
- Anti-crisis communications: preparation of communication guidelines on complicated / problematic business- and product-related topics for media relations, social media
- CSR: CSR initiatives development & roll-out control
- Cooperate with global product, corporate PR, CSR departments for communication alignment
- Supervision of media events execution by subordinate teams
- Study global PR trends matching company’s requirements & proactively implement @ current projects
- Establishment of sustainable & regular reporting process of PR efficiency to management based
- PR budget management with constant approach for optimization
Social media:
- Develop Brand social media strategy and manage social media communication campaigns and day-to-day activities of SMM team including:
- Develop relevant content topics to reach the company’s target customers
- Control of all content creation & management by subordinate teams
- Coordination of monitoring, listening and responding to users in a “Social” way
- SM budget management
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
- Monitor trends in social media tools, applications, channels, design and strategy
- Identify threats and opportunities in user-generated content surrounding the company
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns
- Analyze, review, and report on effectiveness of SMM in an effort to maximize results
Personal qualification & experience:
Education: PR, political science, GR, journalism, integrated marketing communications
Work experience in PR&SM, integrated communications sphere: 5 years minimum (automotive industry is not mandatory)
Personal characteristics & skills:
- Strategic thinking
- Ideation abilities (Out of the box thinking)
- Leadership skills: abilities to motivate & strong team management
- Deep expertize
- Structured approach to work
- Analytical skills: ability to identify the gap
- Advanced communication skills: make message clear & simple
- Public speeches & interviews skills
- English: upper intermediate +
- Stress-resistant
- Result oriented: Delivery on targets
- Readiness to be available outside of working hours in case of business necessity
Conditions: - Temporary contract instead of employee on maternity leave
- Salary is discussed individually with successful candidate
- Annual bonus depending of work results
- Annual salary increase
- Meal compensation
- After probation - medical insurance, accident insurance & benefits' cafeteria (medical insurance for family, partially compensation of fitness etc.)
Откликнуться на эту вакансию: Toyota PR Leading Specialist (PR & SM Team Leader)
Предыдущая вакансия:
Вакансия № 15840896 на должность Менеджер кафе от компании Твой Дом в городе (населенном пункте) Москва