от компании (организации): RB в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Оптимизация сайта (SEO)"
с заработной платой: по договоренности
Вакансия № 17784880 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Пятница, 23 августа 2024 года.
Дата обновления вакансии № 17784880 на сайте Работа в Москве и Московской области (МО, Подмосковье): Вторник, 24 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 17784880 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Search, SEO and Web-sites (UX) Specialist
Job mission:
Search, SEO and Web-sites (UX) manager is responsible for continuous improvement of user journeys – from easy search of relevant information about our brands to good user experience on our web sites.
Search, SEO and Web-sites (UX) manager leads development of Paid Search strategy and tactics to mamimize Share of Voice, Cost Efficiency and Conversion/ROAS KPIs.
Search, SEO and Web-sites (UX) manager leads website optimisation and is expected to deliver improvements for brands across multiple websites - from content, usability and SEO perspective (excl. techical support that is provided by IS team).
Responsibilities:
· Ensure smooth consumer journey and excellent consumer experience via best solutions in SEO, Search and web-site experience
· Develop SEO and Paid Search strategy in line with brand strategic priorities (together with Head of media)
· Implement and monitor SEO and Paid Search activities to drive traffic and conversion rates and to improve Search Quality Scores
· Choose right list of key words and set the priorities between keyword groups Develop relevant advertisement materials and approve them with Legal and Regulatory
· Ensure relevant landing pages for each keyword and each ad
· Review and challenge SEO approach and Paid Search plans prepared by media agency.
· Review & benchmark the media agency’s forecast for the relevant metrics & KPIs (e.g. impressions, clicks, CPC, etc.)
· Closely monitor performance and execute improvements in search tactics, including optimising bidding approaches, to drive more efficient media and maximize ROAS
· Analyse post-click activity and optimize web sites content and paid search tactics for the expected experience delivered at destination (e.g. visit brand website, download a brochure, view a video, download a coupon, register etc.)
· Optimise web sites performance KPIs - e.g. increase page views, unique visitors, dwell time and encourage repeat usage.
· Recommend how to properly structure and tag a website to be optimized according to industry standards and ensure best-in-class website performance.
· Work with brand teams to ensure web sites always contain actual up-to-date information
· Support site platform movement to Husky together in close collaboration with IT and Brand team.
· Regularly review the technical performance of all sites and work with IS team to make improvements, if needed
Together with IS implement automated A/B testing to maximize conversion rate and better UX.
· Analyse and interpret data from reporting platforms on search and website performance. Coordinate with agency to creation of an exhaustive Post Campaign Analysis / dashboard
· Lead branded apps deveopment.
· Lead content development and production needed for PPC and SEO strategy execution, for branded Apps, for web sites scoring anf UX optimisation ( incl. key words, paid search ads, web site articles, illustrations, web pages tagging etc). Review and improve already existing content.
· Lead internal leg® approval of all newly developed content and re-visiting of alredy exiting content.
· Recommend and execute actions to drive user experience improvements, including conversion rate optimisation (CRO).
· Pro-actively seek opportunities to make improvements based on analytics insights as well as industry best-practices
· Support relevant documents flow
Requirements:
Experience required:
· Understanding of Search auction factors, including quality score drivers. Experience managing Search budgets
· Experience of strategic and tactical KW research. Experience of deep-dive keyword analysis
· Planning Search approach as part of brand communication strategy
· Use of Search industry standard toolsets such as Adwords
· Experience in website content improvements
· Understanding of principles behind Search Engine Optimisation (SEO)
· Experience of using Google Analytics to find insight for website improvement
· Understanding of project management principles and a strong drive to deliver results
· Upper-intermediate English.
Experinece desirable:
· Experience generating quality leads connected to retailer and direct to consumer website ecommerce goals (performance marketing).
· Knowledge of website user-experience best practises and conversion rate optimisation techniques
· Experience leading innovations for testing of new search approaches, e.g. automated/ AI-led bidding and testing
· Use of CMS - Umbraco CMS preferred
· Basic technical knowledge of HTML and web publishing.
· Good understanding of technical SEO
Personal qualities:
· Well organised and able to work independently
· Confident engaging with stakeholders both internal and external (e.g. agency partners brand marketing teams, legal and regulatory), assetive but friendly, making things happen
· Analytical skills and attention to details.
Откликнуться на эту вакансию: Search, SEO and Web-sites (UX) Specialist
Предыдущая вакансия:
Вакансия № 17784878 на должность Менеджер цифровой и широкоформатной печати СРОЧНО от компании ООО Альфаграфика в городе (населенном пункте) Москва