от компании (организации): БСХ Бытовые Приборы в городе (населённом пункте): Москва, Россия
в отрасли экономики "Маркетинг, реклама, PR" → "Менеджмент продукта (Product manager)"
с заработной платой: по договоренности
Вакансия № 18827297 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 1 сентября 2024 года.
Дата обновления вакансии № 18827297 на сайте Работа в Москве и Московской области (МО, Подмосковье): Суббота, 21 сентября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 18827297 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Category manager (vacuum cleaners)
Responsibilities:
Commercial strategy
- Understand consumer needs and verify consumer specific opportunities;
- Analyze market & competitor information and verify product opportunities in the local market;
- Identify & quantify growth potentials & limitations;
- Category P&L responsibility;
- Category short/long term strategy development ( incl. details about strategic initiatives and campaigns for the category.
Activity planning & budgeting
- Define local assortment / pricing (together with HQ-PM);
- Define sell-out support for the category;
- Adapt central category communication in line with local category strategy and consumer insights;
- Draft & align category strategy per channel/account;
- Manage new product launches for the category;
- Define the annual category specific marketing and action plan.
Customer negotiations
- Create & align category sell-in strategy;
- Participate at major account negotiations & support sell-in argumentation.
Implementation, support & tracking
- Prepare product training materials;
- Manage local product tests;
- Review effectiveness & efficiency of category activities;
- Review budget utilization;
- Track target achievements (markets share, turnover, profitability);
- Identify & share category specific best-practices.
Requirements:
Education
- Master degree
- Commercial/analytical education/brand communication/advertising
Experience
- Minimum of 4 years experience in either sales or marketing (product or brand management ) in consumer goods/electronics or FMCG industry;
- Proven ability to manage a brand/category holistically;
- Experienced in generating consumer/shopper insights and leveraging them to improve brand/category KPIs sustainable;
- Demonstrated practice to build up local brand/category development plans (incl. target and strategy setting as well as campaigns and activities);
- Execution of campaigns and activities in close collaboration with sales functions and trade marketing;
- Experiences in managing brand/category P&L and allocating budget to activities (ROI).
Specific knowledge
- Ability to leverage the synthesis between marketing and sales;
- Ability to convince other stakeholder in supporting category initiatives;
- First experiences in planning, structuring and leading negotiations with retailers;
- Industry/product knowledge (preferably);
- Versatile language skills;
- General business skills, e.g. computer skills;
- Excellent leadership/communication skills.
We offer:
- Competitive salary and bonus scheme;
- Social package (medical insurance, meals compensation and mobile);
- Professional and friendly team.
Откликнуться на эту вакансию: Category manager (vacuum cleaners)
Предыдущая вакансия:
Вакансия № 18827291 на должность Инженер ПТО от компании ООО Вэк в городе (населенном пункте) Москва