от компании (организации): ACCOR в городе (населённом пункте): Москва, Россия
в отрасли экономики "Консультирование" → "Internet, e-commerce"
с заработной платой: по договоренности
Вакансия № 20388929 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Среда, 25 сентября 2024 года.
Дата обновления вакансии № 20388929 на сайте Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 11 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 20388929 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Paid Search / Metasearch Manager
We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.
Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.
Summer may seem like a distant dream; however, we have an opportunity that is sure to brighten up your next career move. If you have followed this far, keep on reading, as we are super excited to present to you the role of PPC/Metasearch Manager.
In this role, you will play an integral part in:
- Ownership of Northern Europe acquisition levers for PPC and Metasearch;
- Delivery & reporting on those levers;
- Supporting eCommerce teams in preparing Business Reviews;
- Collaborating with the Central team on your acquisition levers;
- Here is a snapshot of some of the responsibilities you will hold.
For both levers:
- Set up and continually adapt campaigns based on flows, demand and destination needs. Implement specific action plans in collaboration with Northern Europe Marketing & eCommerce teams;
- Monitor, track and report on paid search and metasearch performance;
- Manage and optimize attributed marketing budgets ensuring spend is delivering positive ROI and fees are collected (where applicable);
- Collaborate and liaise with central teams/agencies to optimize marketing campaigns for all channels under your responsibility. Suggest optimization via A/B testing and participate to pilot test to Central team/agencies;
- Support Head of Local eCommerce in gathering local insights, monitoring flow analysis and suggesting new ideas across ecommerce levers;
- Implement tests and action plans in collaboration with the Northern Europe eCommerce team.
For Metasearch:
- Monitor and track Central Strategic Account (CSA) performance. Liaise with central team, hotels and metasearch platform (hooklogic/Koddi) to plan and execute hotel campaigns on TripAdvisor, Trivago, Google Hotel Ads etc.;
- Metasearch Premium - work closely with the agency (Koddi), monitor Metasearch Premium performance toward best ROI, ensure Hotel participation and manage budget;
- TripAdvisor Business Advantages - ensure hotels participation and contract renewal, showing benefits of the tool and other levers on TripAdvisor. Suggest other recommendations relevant to hotels.
For PPC:
- Work closely with SEO teams to implement an optimized cross-search strategy
Your profile?
- You will have a minimum of 2 years' relevant experience in eCommerce, preferably in PPC or Metasearch;
- Previous experience in running online campaigns is essential and you should be trained in Google Analytics;
- Experience working within the travel/hospitality industry would be beneficial. You will ideally demonstrate excellent commercial acumen with a data-driven, results-oriented approach;
- You will ideally demonstrate strong analytical skills with the ability to interpret data and produce reports;
- Fluency in English as well as Russian or Polish is a must, the ability to speak another European language a plus.
What is in it for you:
- Part of a multi-national team;
- Office with modern design & activity based working concept;
- Package of benefits and perks of working for Accor, including talent development opportunities and Corporate Social Responsibility activities;
- Competitive salary;
- Voluntary health insurance.
Interested? Please contact Maria Popova (check Contact Information below).
Откликнуться на эту вакансию: Paid Search / Metasearch Manager
Предыдущая вакансия:
Вакансия № 20388928 на должность Специалист/помощник руководителя по торгам (банкротство) от компании ИП Карнаухов Дмитрий Александрович в городе (населенном пункте) Москва