от компании (организации): Parallels в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Аналитик"
с заработной платой: по договоренности
Вакансия № 3204237 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Воскресенье, 3 ноября 2024 года.
Дата обновления вакансии № 3204237 на сайте Работа в Москве и Московской области (МО, Подмосковье): Среда, 13 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 3204237 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
1–3 года
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Search Engine Optimization Specialist
Parallels is looking for a Search Engine Optimization Specialist to help increase relevant inbound organic traffic to English locales of our website. You should have 3-4 years of hands-on experience that entails both the technical side of product page optimization such as navigation, usability, site coding, analytics and strategy such as keyword research, search engine boosters and content marketing. You will work very closely with our webmasters to quickly implement, track and report on key performance metrics.
Your primary focus will be on our recently launched product: Parallels Toolbox for Mac and Windows (www.parallels.com/toolbox) and the subset of toolsets within this product (like Video Downloader, System Utilities and Productivity Tools, etc.). The goal will be to optimize respective product pages for organic traffic in English regions that leads to increased legitimate trial downloads and ultimately paid conversions. Please be ready to walk us through a SEO program you executed with results, timelines and your methodology.
Main tasks will be:
- Keyword research in English language including competitor analysis with respect to specific tools.
- Study current site layout, navigation and content for improvement opportunities.
- Work with our webmaster to quickly implement changes – be it on product pages, offsite channels (YouTube and Social Media channels) or developing additional content pages with specific goal of achieving top rankings and increasing organic traffic.
- Create actionable performance reports for monitoring and performance tracking.
You must have the following skillset and hands-on experience to succeed in this role.
- Demonstrable success with SEO programs with Google, Bing and Yahoo in English languages locale of search engines.
- Google’s Analytics and Webmaster and Keyword Tools.
- A functional and thorough understanding of HTML and CSS.
- Work with back-end SEO elements such as XML sitemaps, shopping feeds, .htaccess, robots.txt, metadata, site speed optimization, and related skills.
- Optimizing offsite properties (Our YouTube and Social Media channels) to increase organic traffic.
- The ability to deploy an effective local and long-tail search optimization programs.
- A deep understanding of mobile strategy and how it relates to SEO.
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
- Experience in building inbound organic search traffic and improving SERPs.
- Creating actionable reports showing web analytics data and site evaluations.
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
- Experience with best tools in the trade and website content management systems (Experience with Typo 3 is a plus).
- Ability to communicate in written and spoken English.
What we can give you
- Good compensation and benefits
- Medical and dental insurance
- Corporate doctor at the office
- Lunch compensation
- Cookies, nuts and Nutella :)
- Gym discount and massage chair
- Interesting work with smart colleagues.
Откликнуться на эту вакансию: Search Engine Optimization Specialist
Предыдущая вакансия:
Вакансия № 3204235 на должность Бухгалтер от компании КвикПартс в городе (населенном пункте) Москва