от компании (организации): Danone в России в городе (населённом пункте): Москва, Россия
в отрасли экономики "Информационные технологии, интернет, телеком" → "Интернет"
с заработной платой: по договоренности
Вакансия № 5177006 добавлена в базу данных сайта Работа в Москве и Московской области (МО, Подмосковье): Понедельник, 11 ноября 2024 года.
Дата обновления вакансии № 5177006 на сайте Работа в Москве и Московской области (МО, Подмосковье): Четверг, 14 ноября 2024 года.
Обращаем Ваше внимание, что на момент обращения к работодателю вакансия № 5177006 может быть уже занята. Администрация сайта Работа в Москве и Московской области (МО, Подмосковье) приносит извинения за доставленные неудобства.
Требования к опыту работы:
3–6 лет
Тип занятости:
полная занятость
График работы:
полный день
Дополнительные сведения о вакансии: Product Manager\Online Store Manager
Responsibility:
End-to-end online D2C (direct-to-consumer) store management: concept & strategy co-development and its implementation online, within the organization and in last-mile logistics.
Managing online platform:
- Website requirements definition, features roadmap development & implementation supervision: new website features related to e-commerce functionality, localization of centrally developed features, local development with digital suppliers;
- D2C website usability and design improvement, as well as performance optimization based on the usability tests, market and consumer data to drive conversion
- Build and develop D2C as a product and service: develop strategy and implementation roadmap with subsequent operational control of implementation Be responsible for constant increase of users and their satisfaction from the service through following up and improving product metrics. Develop marketing hypothesis and consumer requirements, test with involvement of relevant business teams. Close work with IT, SC, Marketing teams
Managing content:
- Leading the process of digital content creation for D2C (direct to consumer) channel communications (website, CRM, social media, etc.)
- Development of creatives, messaging and assets - including texts, banners, video, infographics and beyond for digital promotions
- Coordinate the adaptation and localization of the digital marketing content and assets to support D2C media-campaigns & digital promo activities
Managing CRM
- Defining approach to CRM, leading the process of CRM content creation and managing its implementation and results
- Managing last-mile logistics:
- Together with customer solutions manager define requirements to the service level and customer satisfaction.
Reporting
- Gather, analyze and share regular data on D2C performance across with key recommendations to improve the efficiency and user experience; incl ideas generation and consequent implementation within D2C scope
- Analyze competitors' activities in e-commerce & D2C channels and take measures as appropriate
- Identify trends and optimize spend and performance of e-commerce& D2C channels
- Performance management: KPIs definition, web-analytics, implementation of A/B-testing and personalization scenarios, conduct of UI/UX surveys, SEO optimization, etc.
Requirements:
- Higher education in the area of Marketing /Business / IT
- English and Russian excellent written and spoken is a must
- Experience in digital marketing for more than 3 years is a must
- Experience in e-commerce channel for more than 2 years is a must
- Experience with website content management systems (CMS)
- Experience in CRM (including mobile and e-mail marketing) and social media marketing
- Experience in optimizing landing pages and user funnels, A/B and multivariate testing
- Solid knowledge of website analytics tools (e.g., Adobe Analytics, Google Analytics, Google Tag Manager, Yandex Metrica)
- Working knowledge of ad serving tools (e.g., Adriver)
- Detailed- oriented, combined with an ability to see the big picture
- Strong analytical skills and data-driven thinking
Откликнуться на эту вакансию: Product Manager\Online Store Manager
Предыдущая вакансия:
Вакансия № 5177003 на должность Педагог раннего развития от компании Бэби-клуб в Солнцево в городе (населенном пункте) Москва